Digital Marketing & Content Specialist

Position Summary The company is seeking a creative, organized, and self-driven Digital Marketing & Content Specialist to support digital marketing strategy, content execution, and channel performance across our consumer-facing platforms. We are specifically looking for a candidate who has experience working for a consumer brand, retail company, or product-based business and understands how to market products directly to consumers across multiple digital channels. This role works closely with marketing leadership to help develop and execute digital content initiatives across social media, email marketing, website content, and related communication channels. The ideal candidate combines strategic thinking with hands‑on execution and is comfortable contributing ideas, improving workflows, and helping strengthen overall marketing performance in a collaborative environment. The Digital Marketing & Content Specialist will assist in planning, writing, scheduling, and deploying content across multiple channels while coordinating with internal teams, agency partners, vendors, creators, and other external resources supporting digital marketing efforts. This position also supports website content quality control, digital content organization, and scalable communication strategies to help ensure consistency, effectiveness, and alignment across the company's portfolio. The ideal candidate has experience marketing a consumer-facing brand or product line and understands the customer journey from brand awareness through purchase and retention. They should be comfortable creating campaigns that drive engagement, support product sales, strengthen brand positioning, and contribute to measurable business growth. This role is ideal for someone who enjoys both strategy and execution, can work independently while collaborating closely with leadership, and is excited to help shape and improve digital marketing efforts within a growing retail brand. Key Responsibilities Digital Marketing Strategy & Campaign Support Support and contribute to digital marketing strategies that drive brand awareness, customer engagement, retail traffic, and sales initiatives. Collaborate with marketing leadership to help plan and execute campaigns across multiple digital channels. Contribute ideas and recommendations to improve digital communication, campaign performance, and customer experience. Help maintain a consistent and elevated brand voice across all consumer-facing communication platforms. Monitor digital marketing trends, customer behavior, and platform updates to identify opportunities for growth and improvement. Social Media Management & Content Execution Assist in writing, scheduling, posting, and monitoring social media content across company platforms. Support the development and maintenance of content calendars and promotional schedules. Collaborate with internal teams and creative partners to develop engaging visual and written content. Monitor engagement, audience growth, and content performance to help optimize future content strategies. Coordinate with agencies, social creators, influencers, freelancers, and vendors supporting scalable content initiatives. Email Marketing & Customer Communication Assist in developing, writing, scheduling, and deploying email marketing campaigns and customer communications. Support promotional campaigns, segmented email initiatives, automated customer journeys, and ongoing marketing communications. Help ensure email content aligns with campaign objectives, customer experience standards, and overall brand messaging. Monitor email marketing performance metrics including open rates, click-through rates, engagement, and audience trends. Website Content & Digital Quality Control Conduct website content audits to ensure accuracy, consistency, usability, and alignment with brand standards. Support scalable website content strategies that strengthen customer experience and digital presentation. Collaborate with local marketing managers and internal teams to help maintain content quality and organizational standards across the website portfolio. Identify opportunities to improve website messaging, organization, content structure, and customer engagement. Workflow Coordination & Vendor Collaboration Help manage digital marketing workflows, timelines, and project coordination across teams and external partners. Support communication and collaboration with agencies, freelancers, creators, and vendors assisting with digital marketing and content production. Assist in organizing projects, deliverables, and campaign assets to ensure projects remain on schedule and aligned with business goals. Work cross-functionally with marketing, retail operations, creative teams, and leadership to support digital initiatives. Reporting & Performance Optimization Track and report on performance across social media, email marketing, and digital content initiatives. Use analytics and campaign insights to help identify opportunities for optimization and improved performance. Assist in maintaining organized reporting, campaign documentation, and digital marketing records for leadership review. Potere Search, LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #J-18808-Ljbffr