Lifecycle & Campaign Marketing Manager

Lifecycle Marketer

Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

Who You Are

You're a lifecycle marketer who thinks like a strategist and writes like a human. You understand that campaigns exist to move people — not fill a calendar — and you connect creative instinct to conversion goals in the same breath. You've owned funnel metrics before, you know what a good test looks like, and you bring enough creative range to develop a campaign concept from scratch. You thrive in a high-ownership environment where the work is genuinely consequential.

What You'll Do

• Own campaign strategy across the prospect and customer lifecycle — seasonal programs, reengagement, upsell, and pipeline support

• Develop campaign concepts, write or direct copy, and build the creative from brief to send

• Design and maintain a structured testing agenda that produces documented learnings and drives real change

• Partner with PMM to translate messaging frameworks into lifecycle campaigns, and close the loop so campaigns inform strategy

• Work alongside the Lifecycle Marketing Manager to build a complementary, full-funnel lifecycle engine

What You've Done

• 3–5 years in lifecycle, campaign, or growth marketing with direct ownership of conversion metrics

• Strong writer who can craft compelling email and in-app copy that's clear, on-brand, and built to convert

• Hands-on experience with HubSpot, Intercom, or a comparable MAP — you understand how lifecycle programs work end to end

• Built and run structured experiments with clear hypotheses and measurable outcomes

• Comfortable pulling performance data, reading it clearly, and making decisions from it

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to View email address on click.appcast.io. Thank you for helping us keep our applicant community safe.