Sales Associate

Job Description

Job Description

Sales Associate 

Job Summary:

The Sales Associate serves as a trusted client advisor and brand ambassador, delivering personalized luxury experiences through relationship building, product expertise, and exceptional service. This role drives individual sales performance while cultivating long-term customer relationships, representing the Lucchese brand with professionalism, and contributing to an elevated in-store experience.

Success in this role is defined by sales professionalism, relationship building, product knowledge, exceptional communication, and a commitment to continuous learning and development.

Scope of job: 

The Sales Associate contributes to store revenue and customer loyalty by:

• Achieving individual sales and KPI targets
• Delivering personalized luxury client experiences that foster long-term loyalty
• Maintaining product presentation, merchandising, and operational standards
• Collaborating effectively with store leadership and peers
• Demonstrating professionalism and accountability
• Building lasting customer relationships through proactive clienteling and follow-up

This role does not hold supervisory or hiring authority.

Duties/Responsibilities:

1. Customer Focus

• Delivers personalized, luxury-level client experiences
• Anticipates customer needs and recommends appropriate products
• Builds meaningful, long-term customer relationships through proactive clienteling, personalized follow-up, and exceptional service
• Demonstrates deep knowledge of product, craftsmanship, and brand heritage
• Maintains an active client list and leverages outreach opportunities to drive repeat business and customer loyalty

2. Communicates Effectively

• Brings the Lucchese brand to life by confidently sharing product features, craftsmanship, heritage, and authentic brand stories
• Listens actively to understand customer needs
• Communicates professionally with team members and leadership
• Accurately records customer and transaction information in all systems
• Tailors product recommendations and storytelling to each customer's lifestyle and needs

3. Instill Trust

• Demonstrates integrity and ethical behavior in all interactions
• Handles merchandise and customer data responsibly
• Adheres to company policies and asset protection procedures
• Maintains consistency between words and actions
• Demonstrates professionalism, accountability, and sound judgment in every customer interaction

4. Interpersonal Savvy

• Builds positive working relationships with team members
• Navigates diverse customer personalities with professionalism
• Maintains composure in high-traffic or challenging situations
• Contributes to a respectful and inclusive team culture

5. Self-Development

• Seeks feedback to improve selling behaviors and product knowledge
• Actively participates in onboarding, product knowledge, selling skills, and ongoing development programs
• Demonstrates accountability for personal performance metrics
• Shows initiative in learning new product launches and brand initiatives
• Applies coaching and training feedback to continuously improve selling effectiveness and customer experience
• Maintains current knowledge of new product launches, seasonal collections, and brand initiatives

Operational Responsibilities

• Maintain visual merchandising, product presentation, and luxury brand standards throughout the sales floor
• Support inventory processing and replenishment
• Follow cash handling and POS procedures accurately
• Maintain cleanliness and organization of sales floor and stock areas
• Support store events and promotional initiatives
• Ensure merchandise is replenished, organized, and presentation-ready throughout the day
• Support store readiness by maintaining clean, organized, and welcoming sales and stock areas

Required Skills/Abilities: 

• Strong relationship-building and customer engagement skills
• Results-driven and motivated by performance metrics
• Effective verbal communication
• Ability to work independently and within a team
• Basic technology proficiency
• Strong attention to detail
• Flexible availability including evenings, weekends, and holidays
• Commission or performance-based sales experience preferred
• Strong clienteling and relationship management skills
• Ability to confidently communicate product craftsmanship, heritage, and brand storytelling
• Professional sales presence with a customer-first mindset
• Commitment to continuous learning and product expertise

Education, Experience, and/or Certifications:

• High School Diploma or GED required
• 0–2 years of retail or customer-facing experience preferred
• Luxury, premium, or commission sales experience preferred
• Ability to maintain luxury presentation standards and operational excellence

Physical Requirements: 

• Ability to stand and move throughout the store for extended periods
• Ability to bend, squat, and climb stairs as needed
• Ability to lift up to 30 pounds
• Ability to hear and communicate effectively

Compensation

• Salary Range: $18.25 – $20 per hour
• Plus an incentive compensation plan tied to individual sales performance.

This range represents the good-faith estimate of base pay for the position at the time of posting. Final compensation will be determined based on experience, skills, and qualifications. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

Benefits And Perks

Full-time employment only:

• 401(k) with company match - $ for $ up to 4% - immediately vested 
• Competitive Medical/Dental/Vision Insurance 
• Life and AD&D Insurance 
• Short-Term and Long-Term Disability 

All Full-time and Part-time employees:

• Competitive Dental/Vision Insurance
• Vacation/Holiday Pay/Sick Pay
• Pet insurance
• Product allowance for boots and apparel
• Employee Discounts for Lucchese products and with Working Advantage
• Option to enroll in Daily Pay and Wisley Pay

Legal & Compliance Statements  

Equal Employment Opportunity

• Lucchese is an Equal Opportunity Employer and makes employment decisions based on merit. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth or related conditions), sexual orientation, gender identity, gender expression, age, disability, medical condition, genetic information, marital status, military or veteran status, or any other protected status under applicable law.

Fair Chance / Criminal History

• Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local laws. 
• We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

Reasonable Accommodation

• Lucchese is committed to providing reasonable accommodations to qualified individuals with disabilities in the job application process.  

Pay Transparency Notice

• Consistent with California law, pay scale information is available upon request.
• The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. 

Applicant Privacy Notice 

• We collect personal information in connection with your application. Please review our Privacy Policy for details on how we collect, use, and protect your information. This can be found on our careers website: Career Center | Recruitment .