Senior Brand Manager

About the Job/Job Summary

A Sr Brand Manager (SrBM) shapes brand strategies and leads execution of brand plans in collaboration with cross-functional teams to achieve annual operating plan targets for assigned segments. The SrBM is responsible for growing base businesses, launching and scaling new items, anticipating and responding to business/brand health dynamics, championing brand/commercial/supply/financial solutions, and leading teams towards flawless execution. Innovation vs base business development responsibilities vary by role. Direct report responsibility varies. A SrBM is an experienced brand marketing professional with responsibility for 2-4 business segments within the HFB portfolio.

Responsibilities

• Leads development of brand and segment strategies that achieve long and short-term net sales and EBITDA targets.
• Leads execution of tactical plans in partnership with cross-functional teams (sales, commercial, insights, RGM, integrated marketing, shopper marketing, R&D, and operations).
• Launches and scales line extensions and innovation, working in close partnership with insights, sales, finance, R&D, and operations
• Monitors segment and portfolio P&Ls and leads projects to optimize profit delivery in partnership with operations, sales and finance.
• Monitors and synthesizes data into actionable insights that shape brand strategies, drive demand plans, and strengthen activation. Works with Category Management, Insights, and Data Analytics teams to craft cohesive internally- and externally-facing stories.
• Leads execution of innovation, PPA, line-extension, network optimization, and COG optimization initiatives. Helps prioritize resources within the broader business context.
• Leads execution of packaging and integrated marketing efforts; approves tactical execution.
• Manages brand/segment budget: issues POs, tracks invoices, reports over/underspends. Helps optimize resource utilization across the marketing function.
• Demonstrates corporate values and supports culture optimization initiatives.

Qualifications

• Demonstrated experience managing brands/product segments in one or more portfolio roles
• Demonstrated success building brands via base and innovation levers
• Strong financial acumen
• Consumer centricity and solid understanding of marketing fundamentals
• Strong experience leading cross-functional teams
• Demonstrated initiative and leadership
• Growth mindset, coachability
• Strong communication skills
• Strong presentation skills

Education/Experience

• Bachelor's degree or equivalent experience
• >5 years progressive brand management experience, including base business and innovation pipeline management
• Prior food and beverage marketing experience

Preferred Qualifications

• MBA or equivalent experience
• Prior experience working within board/PE-led companies
• Prior experience building mission-centric brands and/or natural products