Sales Operations Manager

The Sales Operations Manager serves as the operational backbone of L.A.B. Golf’s Sales organization, building and managing the processes, systems, data, reporting, order book management, and cross-functional operating rhythms that enable the commercial team to scale efficiently. The role provides operational leadership to Sales Support resources, drives adoption and continuous improvement of CRM and ERP processes, and creates scalable infrastructure for future growth. Responsibilities and Duties Serve as a trusted operational partner to Sales leadership, translating commercial priorities into clear processes, operating cadences, and execution plans Establish sales operating standards, workflows, reporting, and accountability across National/Key Accounts, Brand Ambassadors, International Distributors and Sales Support Act as an escalation point for complex operational issues that may affect customers, revenue, service levels, or sales productivity Prepare and facilitate weekly business health reviews for the Executive team, ensuring performance and risks are clearly identified Sales Systems, Process &andData Governance Own Sales business requirements, user adoption, and continuous improvement for CRM, ERP, and related commercial tools in partnership with IT and system owners Design and standardize scalable workflows for account setup, pipeline management, pricing and discount approvals, order submission, customer programs, and sales communications Establish governance for customer master data, territories, sales assignments, price lists, commercial terms, and other sales-critical data Drive consistent CRM and ERP usage, data quality, documentation, and process compliance across the Sales organization Develop SOPs and user training while identifying opportunities to automate manual work and reduce duplicate entry Sales Performance, Reporting & Commercial Insights Build and maintain dashboards and scorecards providing visibility into revenue, bookings, shipments, pipeline, order book, target attainment, and performance by account, channel, territory, and product Monitor operating metrics such as backorders, cancellations, fill rates, service levels, and other indicators affecting customer experience and revenue realization Analyze sales performance trends to identify risks, opportunities, root causes, and recommended actions for Sales leadership Own the recurring Sales reporting calendar and help establish a reliable single source of truth for commercial performance Support sales planning, account and territory goal setting, target allocation, and scenario analysis in partnership with Sales and Finance Support commission and sales incentive administration through performance tracking and data validation in partnership with Finance and People & Culture Order Book, Customer Programs & Go-to-Market Execution Oversee visibility and operational health of the wholesale order book, ensuring Sales and Sales Support have accurate information on order status, availability, and execution risks Establish controls for order exceptions, special pricing, discounts, commercial terms, cancellations, returns, and other non-standard requests Partner with Supply Chain, Production, Fulfillment, and Customer Experience to resolve order delays, allocation challenges, and recurring service issues Coordinate operational requirements for account onboarding, seasonal programs, prebooks, promotions, and new product launches Build and manage Sales workback plans for major launches and commercial initiatives, tracking readiness, dependencies, risks, and decisions across functions Ensure required SKUs, pricing, customer setup, system configurations, allocation guidance, sales materials, and field communications are ready for execution Commercial Planning and Demand Alignment Partner with Demand Planning to provide complete, timely, and validated Sales inputs for forecasting and S&OP processes Track sales and order pacing against plan and communicate material changes, risks, and opportunities to Sales leadership and planning partners Support account and channel prioritization during constrained inventory situations using customer commitments, commercial priorities, and leadership direction Process Improvement and Scalable Growth Map and improve end-to-end sales processes to reduce friction, handoffs, manual effort, and avoidable errors Define and monitor Sales Operations KPIs and service standards that measure efficiency, accuracy, responsiveness, and execution quality Lead or support cross-functional projects that improve the commercial operating model, including system implementations and process redesign Develop scalable processes and documentation that support growth into new customers, channels, products, and geographies General Duties Inform Executive team on sell thru and sell in trends, inventory positions and general customer business trends Stay informed on product launches, pricing, customer programs, channel developments, and company priorities Represent L.A.B. Golf professionally in interactions with internal partners, customers, and external stakeholders Perform additional tasks as assigned to support Sales objectives and overall company growth Qualifications, Skills And Attributes Education Bachelor’s degree in Business, Operations, Finance, Analytics, Supply Chain, Marketing, or related field preferred Equivalent professional experience will be considered in lieu of formal education Experience 5+ years of experience in Sales Operations, Commercial Operations, Revenue Operations, Customer Operations, Business Operations, or a closely related field Experience supporting B2B, wholesale, retail, dealer, distributor, or other multi-channel sales organizations strongly preferred Experience in consumer products, sporting goods, golf, retail, or manufacturing environments preferred Demonstrated experience improving sales processes, reporting, systems, and cross-functional execution Experience with CRM, ERP, order management, and reporting environments; NetSuite experience preferred Experience supporting sales planning, performance reporting, pricing or program administration, and order-book management preferred Experience leading complex cross-functional projects and influencing stakeholders without direct authority People leadership, team supervision, or experience coaching and directing operational resources preferred Technical Skills Advanced Excel proficiency, including lookups, pivot tables, data validation, and analysis of large data sets Strong proficiency with CRM and ERP systems; experience with NetSuite strongly preferred Proficiency or experience with SPS Commerce, including EDI transactions and preparing sell-thru data reporting Experience building dashboards and recurring reporting; familiarity with Power BI, Tableau, Looker, or similar BI tools preferred Strong presentation skills with the ability to translate analysis into clear commercial stories and recommendations Strong understanding of sales data, master data, pipeline and order-book reporting, and data governance principles Desired Attributes Builder mindset with a passion for creating structure, clarity, and scalable operating practices in a fast-growing environment Strong commercial acumen and ability to connect operational details to revenue, customer experience, and business priorities Highly analytical and detail-oriented with strong process discipline and commitment to data accuracy Proactive problem solver who identifies issues early and drives solutions through completion As part of our commitment to providing equal opportunities, we welcome and encourage individuals of all abilities to apply. The following outlines the core physical and cognitive functions typically required to perform this role. Reasonable accommodation(s) will be made to enable qualified individuals with disabilities to perform these essential functions. Physical Requirements Ability to sit at a computer workstation for extended periods while reviewing sales data, systems, reports, and business communications Manual dexterity to operate a keyboard, mouse, phone, and other standard office equipment Adequate vision to read and interpret spreadsheets, dashboards, reports, and internal documentation in digital and printed formats Ability to occasionally lift and move product samples, files, or office supplies weighing up to 20 pounds Capability to move between office spaces, meeting rooms, and production or fulfillment areas as needed Ability to work in a fast-paced, collaborative environment balancing analytical work, meetings, and operational problem-solving Cognitive Requirements Ability to prioritize and manage multiple commercial initiatives, operational issues, reporting deadlines, and stakeholder needs simultaneously Strong problem-solving skills to diagnose process, system, order, and data issues and drive practical solutions Capacity to analyze sales performance, pipeline, order-book, customer, product, and channel data to identify meaningful trends and insights High attention to detail to ensure reporting accuracy, data integrity, policy compliance, and reliable execution Critical thinking to evaluate tradeoffs, identify root causes, and recommend actions that balance customer, revenue, and operational needs Adaptability and sound judgment when business priorities, product availability, systems, or customer needs change Ability to synthesize information across Sales, Demand Planning, Finance, Product, Marketing, Supply Chain, Production/Fulfillment, Customer Experience, and IT Capability to facilitate cross-functional discussions and communicate complex data, processes, and operational issues in clear, action-oriented terms #J-18808-Ljbffr