SVP, Consumer Digital Product

Axos Bank

Target Range:
$190,000.00 /Yr. - $250,000.00 /Yr.
Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 15%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 15%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job
This role will report onsite to our HQ in San Diego, CA. Remote or Hybrid is not available.


The SVP, Consumer Digital Product at Axos is a senior executive responsible for defining and executing the company's digital vision, product strategy, and customer experience across its consumer financial services platform and securities professional workstation for RIAs and Broker-Dealers. This role oversees all Consumer digital initiatives, including products across deposits, lending, investing, engagement and AI. The Head of Consumer Digital Product drives innovation, harnesses technology and data, and leads cross-functional teams to deliver world-class digital products that serve both retail investors and financial professionals.

Responsibilities:

Digital Strategy & Leadership:

• Define and lead the enterprise-wide digital product strategy for the consumer digital platforms, including web and mobile, ensuring all initiatives are customer-centric and deliver measurable value.
• Anticipate competitive and market trends in fintech, wealth management, deposit products, robo-advising, small business banking, and securities/crypto trading.
• Champion a customer-first, digital-first, product-driven culture.
• Ensure that customer insights, feedback, and behavioral data inform strategic decisions and product roadmaps.

Product Strategy & Roadmap:

• Own the complete product vision and roadmap for Axos' consumer trading, lending, deposit products, robo-advising offerings, crypto, AI, etc.
• Align product development with consumer, small business, and white label needs.
• Prioritize features based on insights, analytics, competitive analysis, and market demand.

Customer & Advisor Experience:

• Deliver secure, intuitive, and differentiated digital experiences across the platforms.
• Enhance consumer financial literacy, transparency, and trust through retail-facing product features.
• Ensure a customer-centric approach across all Axos products, placing data driven user needs, feedback, and experience at the core of design and decision-making.

Digital Personalization & Marketing Collaboration:

• Drive personalized digital experiences across consumer platforms using data insights, behavioral analytics, and AI-driven recommendations.
• Work closely with Axos' digital marketing teams to align product features with acquisition, engagement, and retention strategies.
• Collaborate on targeted campaigns, customer segmentation and data, and personalization initiatives to increase adoption and satisfaction.
• Use analytics to continuously refine personalization strategies, ensuring relevance and value for both retail users and financial professionals.
• Ensure product and marketing efforts are fully integrated, delivering a cohesive and seamless customer journey.

Go-to-Market Strategy & Cross-Functional Collaboration:

• Collaborate closely with marketing, sales, and business unit leaders at Axos to define go-to-market (GTM) strategies for all digital products, including trading, lending, deposit, robo-advising, small business banking, etc.
• Align product launches, feature rollouts, and enhancements with marketing campaigns, sales enablement, and customer engagement initiatives.
• Ensure that GTM plans integrate customer insights, regulatory requirements, and business objectives.
• Monitor and measure the success of product launches and marketing initiatives, adjusting strategies based on performance metrics and feedback.
• Foster ongoing communication and alignment between product, marketing, and business teams to maximize adoption, revenue, and customer satisfaction.

Performance Metrics & Analytics:

• Define, implement, and continuously monitor key performance indicators (KPIs) for both consumer and professional platforms, including adoption, engagement, retention, trading activity, lending and deposit performance, robo-advising outcomes, and advisor productivity.
• Establish data-driven dashboards and reporting tools to provide actionable insights for executive leadership and product teams.
• Use analytics to guide product decisions, prioritize feature development, and optimize user experience.
• Set measurable goals for digital product initiatives and track progress against them to ensure alignment with business objectives.
• Foster a culture of data-driven decision-making across product, engineering, and marketing teams.

Growth & Market Differentiation:

• Drive adoption, engagement, and retention across both retail and institutional channels.
• Develop strategic partnerships where appropriate with fintechs, custodians, and other technology providers.
• Position Axos competitively against fintechs, trading platforms, robo-advisors, deposit platforms, and advisor workstation providers.

Leadership & Organizational Development:

• Build and lead high-performing product teams serving both B2C and B2B consumer market and securities professionals.
• Mentor teams to embrace experimentation, rapid iteration, and innovation.
• Report platform strategy, progress, risks, and growth opportunities to the board and executive leadership.
• Work collaboratively with software development and project management to refine delivery model from a project to a product centric focus

Personal Attributes:

• Innovative: Ability to think creatively and drive innovation.
• Analytical: Strong analytical skills and data-driven decision-making.
• Collaborative: Excellent team player with strong interpersonal skills.

Qualifications:

• Bachelor's degree in Business, Engineering, or a related field. MBA preferred.
• 10+ years of experience in product management, with at least 5 years in a senior leadership role.
• Strong leadership, strategic thinking, and communication skills. Ability to work cross-functionally and manage multiple stakeholders.
• Deep understanding of product development processes, methodologies, and best practices.
• Market Insight: Extensive understanding of market trends and customer needs.

Axos Employee Benefits May Include:

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks' Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We're a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

E-Verify and Right to Work Notices

Axos participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States. The E-Verify program is an internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.

IER Right to Work Poster (English/Spanish)

E-Verify Participation Poster (English/Spanish)