Practice Liaison

Job Description

Job Description

llume Fertility is a leading fertility practice in the tri-state area providing a best-in-class patient experience and cutting-edge treatments by award-winning physicians to help patients achieve their fertility and family-building goals. Led by an expert team of nine highly credentialed, board-certified reproductive endocrinologists, many of whom have received Castle Connolly's prestigious Top Doctors award, Illume Fertility specializes in a complete range of assisted reproductive technologies (ART) including intrauterine insemination (IUI), in vitro fertilization (IVF), preimplantation genetic testing (PGT) and egg, sperm, and embryo cryopreservation. Recognized as a Healthcare Equality Leader by the Human Rights Campaign for eight consecutive years, Illume Fertility's commitment to inclusive care includes a world-renowned egg donation and gestational surrogacy program, a dedicated team of third-party reproduction experts, and Gay Parents To Be®, an award-winning resource hub offering tailored support for LGBTQ+ family building. Illume Fertility is the only regional fertility clinic with offices in Connecticut and New York offering comprehensive holistic support services, including in-house nutrition counseling, onsite genetic counselors, fertility acupuncture, yoga for fertility, community events, as well as a network of mental health providers focused on fertility and family-building. Illume Fertility is proud of its exceptional success rates including more than 2,000 surrogacy journeys and 18,000 babies welcomed and continues to be a leader in patient-centered care, providing compassionate, expert guidance to each prospective parent we serve.

The New York Practice Liaison will play a significant role in the development of sales strategies, supporting tactics, and engage with related personnel that will add to new patient and cycle growth for Illume Fertility. The candidate is responsible for achieving high awareness, stimulating high usage and retention of Illume’s fertility services through effective ambassadorship, promotion, and communication of differentiating treatment features and benefits, while quickly leveraging competitive opportunities, expertly navigating and taking ownership of geographic locations (NY counties – Westchester, Rockland, Putnam, Dutchess, Orange, Ulster+ with some travel to CT including visits to head office in Norwalk), and maximizing success given an array of market factors. In addition, this person will work closely with and report to the Director of Marketing and Sales to ensure assigned targets and metrics are achieved consistently, both referring and internal providers’ needs are met and exceeded, and messaging across all initiatives are unified and thoroughly executed in the highest professional manner.

Candidate will largely be responsible for driving referral growth from a specific, but not limited, set of professional healthcare accounts (OBGYN’s, oncologists, urologists, primary care physicians and practitioners), with an emphasis

on inclusive care and sensitivity to the needs of all patients seeking family building options and treatment. The candidate will report directly to the Director of Marketing and Sales, who will also determine and enforce territory alignments.

The ideal candidate will possess creative and astute problem-solving skills, demonstrate excellent communication and highly professional business acumen, and exude strong leadership while focusing on the individualistic nature of our core mission, serving our local communities with compassion and care throughout their family building journeys. The candidate must be able to coordinate activity as necessary with all key Illume staff including partners, employee physicians, nurses, embryologists, human resources, legal, accounting, clinical and marketing, and others critical to effective business development and enhancement of the patient treatment cycle and experience.

Essential Duties and Responsibilities:

Business Development

· Maximize internal and external sales and marketing opportunities

· Day-to-day strategy implementation, monitor and report effectiveness and impact

· Maintain relationships with high volume existing referral sources, establish new connections yielding value and growth

· Leverage value-added opportunities to drive differentiation and expansion

· Work collaboratively with industry (national, regional and local community networks & centers) for mutual benefit

Market Analysis and Product Management

· Monitor utilization, market share, demographic trends, customer satisfaction

· Understand services, products, features, benefits of different ART (assisted reproductive technology) procedures

Qualifications, Requirements, Compensation

Education: Bachelor’s Degree + 5-7 years of relevant sales and marketing experience

Experience: 2-3 years healthcare sales, 2-3 years marketing

Technical: Strong oral, written, and presentation skills. Fluent with Word, Excel, and PowerPoint as well as other pharmaceutical/healthcare reporting platforms and systems, EMRs/CRMs

Travel: 25% non-local and local to industry events and conferences.

Compensation: Base salary, quarterly bonus, car and phone allowance, health benefits