Digital Product Manager Leader

OVERVIEW
As a Digital Product Manager Executive, you will be a senior leader driving the strategy, roadmap, and execution of Alo's digital product portfolio - spanning ecommerce, mobile apps, omnichannel retail experiences, and emerging platforms. You will sit at the intersection of technology, design, business strategy, and customer experience, translating Alo's studio-to-street brand vision into world-class digital products. This is a highly cross-functional, high-visibility role for someone who thrives as a change agent in a fast-paced, trend-driven DTC environment. You'll partner closely with Engineering, UX/Design, Data & AI, Marketing, and Executive Leadership to scale our digital presence and deepen customer loyalty globally KEY RESPONSIBILITIES
• Own and drive the end-to-end digital product roadmap across Alo's ecommerce platform, mobile apps (Alo Moves, Alo Yoga app), and emerging tech experiences (spatial computing, social commerce)
• Define a clear product vision aligned with Alo's business goals, brand identity, and customer experience standards
• Leverage customer data, market trends, and competitive insights to identify and prioritize high-impact product opportunities
• Lead cross-functional squads through full product lifecycle - discovery, requirements, development, QA, launch, and iteration
• Write detailed product specifications, user stories, and acceptance criteria; champion MVP-first thinking and rapid time-to-market
• Proactively identify and mitigate risks, dependencies, and roadblocks across projects to ensure on-time, on-budget delivery
• Partner with Alo's Data Analytics, Data Science & AI teams to define KPIs, build dashboards, and leverage AI-powered insights to drive product performance
• Champion A/B testing, experimentation frameworks, and continuous optimization across digital touchpoints
• Utilize tools like invent.ai and other AI platforms to drive inventory, personalization, and customer lifecycle improvements
• Serve as the executive voice of the product - articulate complex proposals, risks, and product vision to C-suite and senior stakeholders with clarity and conviction
• Align and influence cross-functional teams including Engineering, UX, Marketing, CRM, International, and Finance
• Manage external vendors, agency partners, and technology providers to ensure alignment with product goals and Alo's brand standards
• Drive cohesive omnichannel digital experiences that connect Alo's ecommerce, in-store, app, and content platforms
• Partner with the International Digital team to localize and scale digital products across Alo's global markets
• Support SMS, CRM, loyalty, and social commerce initiatives that deepen customer acquisition and retention

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:


Required Skills & Experience

Required
• 8+ years of product management experience, with at least 3+ years in a senior or executive-level role
• Deep expertise in DTC ecommerce, mobile app development, and digital customer experience
• Proven track record of launching and scaling consumer-facing digital products in a high-growth environment
• Strong command of agile/scrum methodologies, sprint planning, and product delivery frameworks
• Proficiency in data analysis and comfort working with analytics tools (Google Analytics, Looker, Tableau, or similar)
• Exceptional communication and executive presentation skills - able to align and inspire at all levels of the organization


Nice to Have Skills & Experience
• Experience in retail, fashion, wellness, or luxury consumer brands
• Familiarity with AI-driven personalization, inventory optimization, or recommendation engines
• Exposure to emerging commerce technologies such as spatial computing, social commerce (TikTok Shop, Instagram), or subscription platforms
• Experience managing global digital products across multiple markets and languages
• Knowledge of SMS/CRM platforms (e.g., Attentive, Klaviyo) and loyalty program product strategy


Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.