eCommerce Business Analyst (Hybrid)

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time. Compensation The compensation target for this role is: $97,800 - $115,000 Job Summary Who We Are We are the Purple Ecommerce Team. We are a passionate and collaborative group of digital business, customer experience, product management, and sales experts accountable for driving significant growth for the organization. Our company mission is simple and meaningful: to help people live and feel better through our innovative comfort solutions. The Ecommerce organization's role in that mission is to drive measurable business outcomes by delivering experiences that support our brand and product strategies as well as our consumers' needs across their journey. Who You Are You are creative and resourceful in your approach to identifying opportunities and solving problems, driving incremental value within the business. You have excellent analytical skills with the ability to extract, analyze, and explain promotional performance, business trends, and consumer behavior. You know how to balance business needs, consumer expectations, and technology constraints to help the team deliver innovative experiences that lead to deep brand and product loyalty. You have a passion for building productive, cross-functional relationships and thrive in collaborative environments. Your Role The Ecommerce Business Analyst supports the Ecommerce team by gathering information, digging into complex problems, and translating data into easily consumable reports with actionable insights. A successful team member will proactively monitor website performance, innovate current reporting and forecasting processes, support Ecommerce leadership in measuring goals, and shape measurable KPIs to help the team quickly identify how changes impact the business and where resources should be focused. Job Description Essential Duties and Responsibilities Reporting and Dashboard Ownership Own, maintain, and continuously improve Ecommerce performance dashboards in Sigma, ensuring self-service reporting that answers common day-to-day questions about the business Proactively monitor website performance on a daily basis, surfacing emerging trends, anomalies, and conversion rate shifts to Ecommerce leadership before they become material headwinds Support weekly business reporting on Ecommerce KPIs, ensuring leadership and business partners have clear visibility into drivers of performance across Website, Amazon, and Inside Sales channels Deliver product performance insights, promotional hindsight analysis, and ad-hoc analytical requests for the Ecommerce team Partner with the Business Intelligence team to define and maintain necessary tables in Snowflake to store and reference KPIs across all reports Forecasting and Planning Play a key role in total-business planning and forecasting, working cross-functionally to deliver challenging and achievable sales and KPI targets Maintain end-to-end AOP KPIs in reporting dashboards with consistent updates aligned to changing forecasts Oversee net new processes for capturing, prioritizing, and delivering financial modeling requests Site Analytics and Testing Design, execute, and analyze A/B and multivariate website tests, translating results into clear recommendations for site optimization Monitor and report on conversion rate performance, with the ability to overlay current trends against prior-year benchmarks to identify meaningful shifts Leverage Adobe Analytics as the primary web data source, establishing and maintaining accurate baselines as the platform evolves Cross-train on additional web analytics tooling as needed to create detailed promotional recap analyses with attention to messaging, merchandising, and media performance AI and Self-Service Analytics Use AI tools and LLMs (e.g., Claude) to accelerate data analysis, draft insights, and improve reporting workflows through effective prompt engineering Help drive the Ecommerce team's transition toward self-service analytics, identifying opportunities to reduce dependency on centralized BI resources for routine reporting needs Cross-Functional Collaboration Develop strong relationships with Merchandise Planning, Product Management, Consumer Insights, Marketing Strategy, and Advertising teams to support total Ecommerce business needs Collaborate with Product, Supply, and Ops teams to improve the S&OP process and identify promotional execution opportunities tied to inventory positioning Required Skills, Education, and Experience Bachelor's degree in Business, Data Analytics, or related field 3+ years of demonstrated success as a business analyst or in a similar role Experience in omni-channel retail with emphasis on Ecommerce or other DTC channels Adobe Analytics: hands-on experience monitoring visitor and consumer engagement; ability to establish baselines and interpret differences across analytics platforms Snowflake: experience querying and organizing data using SQL-based data warehousing Excel: advanced proficiency for data manipulation, forecasting models, and ad-hoc analysis AI and LLM prompting: demonstrated ability to use tools like Claude to accelerate analysis, generate insights, and streamline reporting workflows A/B and multivariate testing: experience designing, executing, and interpreting website experiments with clear business recommendations Experience compiling and analyzing large datasets and communicating results to senior stakeholders with actionable insights Experience forecasting or planning using historical data, current trends, and assumptions Understanding of data visualization best practices through dashboard or business report creation Preferred Skills, Education, and Experience Sigma: experience building and maintaining dashboards in Sigma for self-service business reporting Looker: familiarity with Looker dashboards and Looks; experience supporting or managing a Looker migration is a plus NetSuite: experience accessing and interpreting financial or operational data within NetSuite Commercetools: familiarity with commerce platform data structures and order management reporting Understanding of basic statistical models (regressions, cluster analysis) and their use in prediction and optimization; experience with R, Python, or similar tools is a plus Excellent presentation and reporting skills with the ability to communicate complex data clearly to executive audiences Ability to handle complex and often ambiguous problems while coordinating multiple projects simultaneously Highly detail oriented, well organized, and able to demonstrate strong leadership and personal accountability within a collaborative team environment Physical Requirements Occasional activities may include: Remaining in a stationary position for prolonged periods Adjusting or moving objects up to 15 pounds in all directions Regular activities include: Communicating with others to exchange information Repeating motions that may include the wrists, hands, and/or fingers Assessing the accuracy, neatness, and thoroughness of assigned work The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with a disability to perform the essential functions. BENEFITS AND PERKS Medical, Dental, Vision 401(k) Match Flexible PTO Earn a Mattress Purple Swag Amazing Purple Products WHY WORK AT PURPLE? Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort. Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you. Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events. Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Purple is the leader in comfort innovation technology. Our purpose is to improve lives through innovative comfort solutions. To us, comfort means more than just great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. Join with us as we add to our team of exceptional individuals who will help us take over the world of comfort - one mattress, pillow, and cushion at a time.