Senior Product Marketing Manager

Senior Product Marketing Manager

A fast growing B2C/B2B tech product start-up is looking for a Senior Product Marketing Manager to drive growth across key business segments through creative and strategic storytelling of a popular 'productivity' product. You will research, understand the product, and position it to users and the market, through the right marketing channels.

Responsibilities:

• Drive business and user growth through creative storytelling, and launching/managing multi-channel marketing campaigns that drive brand awareness, and user adoption.
• Define, and create the messaging and position for one or more of the company's key customer segments (B2B), and build out the compelling content.
• Enable sales lead generation with creative messaging and materials (emails, websites, articles, etc.)
• Establish, and lead a small team within product marketing
• Analyze marketing metrics such as retention, and conversion rates to identify usage and optimize business outcomes
• Partner with key stakeholders within sales, product management, customer success and engineering to define product communications, and standardize the product messaging/communication process

Qualifications:

• 4+ years of experience in marketing, product, or customer success, with 2+ years of experience as a product marketing manager for a software technology company, preferably B2B SaaS.
• Understands product marketing, and it's best practices.
• You're an exceptional writer and storyteller. You're able to communicate to B2C and B2B users, and potential users, in a way the generates empathy, solves problems, and engages the audience to adopt the product.
• You're familiar with A/B testing, and analyzing marketing and sales metrics
• People management experience is preferred, but not a hard requirement

What to Expect, If Hired:

• Health, Vision and Dental Insurance
• 401(k) retirement savings plan, with Employer match
• Paid Time Off