Social Media Manager

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004,we’vegrown into a global business with teams in New York, London, and Singapore, andwe’renow publicly traded on NASDAQ under COCO. As a Public Benefit Corporation and Certified B Corp,we’recommitted to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing. We’renow looking for someonewho’sexcited to join a growing, purpose-driven company and help shape what comes next. Our Values: Human First: We lead with inclusivity, transparency, and empathy. Nothing is Impossible: We experiment, learn, and keep moving forward. United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals. Part of Something Bigger: We’recommitted to uplifting the communitieswe’reconnected to locally and globally Vita Coco is looking for a Social Media Manager who lives at the intersection of culture, creativity, data, and coconut water. This role is for someone chronically online in the best way: you know what’s trending, what’s worth jumping on, and what fits the brand. What You’ll Do: Own Social Strategy Lead Vita Coco’s presence across TikTok, Instagram, and emerging platforms Define how the brand shows up in culture (voice, tone, and POV) Spot trends, cultural moments, and creator opportunities to engage authentically Set goals and track performance with cross-functional partners Create Social Content Concept, brief, and produce short-form, platform-native content (TikTok-first) Manage content calendars and day-to-day execution Translate campaigns, launches, and partnerships into content that feels native to social Jump in when needed (editing, ideating, or sometimes getting on camera!) Use Data to Optimize Analyze performance and translate insights into clear actions Refine formats, timing, and creative based on what works Balance strong creative instinct with results Collaborate & Execute Partner across Brand, Creative, Growth, Sales, and Influencer teams Support retail moments, partnerships, and campaigns through social Keep workflows moving in a fast-paced, reactive environment What We’re Looking For: 3+ years in social, content, or digital marketing Deep understanding of Gen Z culture and internet trends Strong short-form video and editing skills (TikTok a must) Highly creative with strong taste and brand judgment Extremely online—you live and breathe social Willing to travel ~1x/month CPG experience not required, we are open to social media experience from any category! Who You Are: Plugged into culture and ahead of trends Creative, scrappy, and fast-moving Confident taking risks and learning quickly US Pay Range $100,000 - $120,000 USD #J-18808-Ljbffr