Associate Director, Paid Social

Agency: Omnicom Media Job Function: Media Job Subfunction: Social Media and Influencer Marketing Job Description: About the Job: As an Associate Director, Paid Social, you'll spearhead paid social media campaigns across platforms for Pharma DTC and HCP accounts, driving strategic planning, execution, and optimization. In this role, you'll deliver client-facing expertise, advising on best practices, case studies, and key learnings. Collaborating with cross-functional teams, you'll ensure alignment with overall brand strategies and foster ongoing education and growth among team members. This role requires hands-on platform expertise, budget management, and data-driven insights. A Day in the Life: * Develop, plan, coordinate, and oversee Paid Social campaigns across Meta, TikTok, X, Reddit, and LinkedIn. * Execute in-platform campaigns, leveraging expertise in Facebook, X, and LinkedIn. * Create strategic Paid Social plans, managing budgets and ensuring pharmaceutical advertising standards. * Collaborate with Marketing Sciences to set benchmarks, build KPIs, and optimize campaigns. * Oversee analytics, auditing, and reporting, guiding process integration with Search, Digital Media, and Analytics teams. * Provide training and mentorship, and stay updated on industry trends, tools, and best practices through research and events. What you will need: Bachelor's degree in relevant field (preferred). 5+ years Paid Social Media marketing experience (healthcare/pharma required). Expert knowledge of paid social platforms, cross-channel targeting, and social media best practices. Proven leadership, mentoring, and team-building skills. Strong analytical, problem-solving, and communication abilities. Proficiency in Meta Business Manager, X, LinkedIn, TikTok self-serve platforms, and online performance tracking tools. $110,000 - $145,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.