Senior Licensing Manager, North America (NAM)

About tonies:

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

At Tonies Licensing, we're on a mission to bring the magic of audio to children everywhere. We are seeking a highly motivated and experienced Senior Licensing Manager to manage our portfolio of global licensing accounts and drive international and US-specific licensing projects from inception to final product launch. This role requires a hands-on, commercially astute individual with a proven track record of handling major international licensors, particularly within the toy and entertainment industry across North America and EMEA.

Your tasks and responsibilities will include:

• Strategic Licensing Management: Manage and nurture relationships with major international licensors, serving as the primary point of contact for accounts.

• International Project Leadership: Support and execute international licensing projects, ensuring requirements and responsibilities are met from initial acquisition/negotiation through contract execution, product development, and market launch.

• Commercial Acumen & Financial Oversight: Develop, manage, and articulate the licensing P&L from start to finish, ensuring clear communication of financial performance and projections to executive leadership.

• Cross-Functional Collaboration: Act as a key communication link, effectively collaborating with internal departments (e.g., product development, marketing, legal, finance) and external licensing agencies and stakeholders to ensure seamless project execution.

• Market and Industry Expertise: Maintain a deep understanding and awareness of recent developments and trends in the global licensing and entertainment industries.

• Licensing Strategy Development: Contribute to the overall inbound and outbound licensing strategy, leveraging knowledge to identify new opportunities and maximize existing partnerships.

What we are looking for:

• Experience: Proven background in managing major licensing accounts on an international scale.

• Industry Knowledge: Strong familiarity with the global toy and entertainment industry, with a strong focus on North American and EMEA markets.

• Financial Skills: Comprehensive understanding of licensing financial models and the ability to independently manage and communicate a full licensing P&L.

• Licensing Background: Proven experience in both inbound and outbound licensing is highly desirable.

• Communication: Strong negotiation, presentation, and communication skills, with the ability to effectively engage with senior executives and creative agencies globally.

• Personality: A proactive, hands-on, and results-oriented personality with the ability to thrive in a fast-paced, international environment.

Good to know:

**This role requires US based residence**