Short-Form Videographer

Job Title: Short-Form Videographer Reports to: Marketing Director Schedule: Must be available to work full-time 8:30 AM to 5:00 PM Monday-Friday, in our Tempe office and available for overtime during peak season, special events or the occasional evening or weekend. We are changing the world...one flannel at a time. We’re a little non-traditional, a little on the edge, but that’s what makes us such a fun company to work for. Motorcycles, skateboards, low-riders, hardcore/punk music, and flannels in our closets. That’s who we are and we were tired of flannels that didn’t fit well, wrinkled, shrunk, and faded. We worked hard and did it better and rolled out the first Dixxon flannel in 2013 and we haven’t looked back since! We continue to be all about growth and change! We’re looking for a TikTok-obsessed content creator who lives and breathes short-form video, understands internet culture, and knows how to turn raw moments into scroll-stopping content that actually performs. Position Overview We are seeking a creative, fast-moving TikTok Content Creator / Short-Form Video Specialist to join our marketing team. This role is hyper-focused on creating, publishing, and optimizing TikTok content designed to grow brand awareness, engagement, and cultural relevance. You will own the TikTok content pipeline—from ideation to filming to editing to posting—while staying deeply tapped into platform trends, audience behavior, and performance signals. This is a creator role, not a traditional videographer role. Speed, authenticity, and cultural instinct matter just as much as polish. Responsibilities: TikTok Content Strategy & Creation: Conceptualize, film, edit, and publish high-performing TikTok content that aligns with Dixxon’s brand voice, culture, and product drops. Create a consistent mix of trend-driven, narrative, educational, lifestyle, and product-forward content Translate brand campaigns, flannel drops, collaborations, and lifestyle moments into TikTok-native storytelling. Platform-Specific Growth Tactics: Execute TikTok strategies proven to drive growth, including: Strong 3-second hooks and pattern interrupts Native storytelling formats (POVs, day-in-the-life, behind-the-scenes, voiceover storytelling) Trend adaptation (sounds, formats, memes) without losing brand identity Loop-worthy endings to increase watch time Caption and on-screen text strategies optimized for retention and discoverability Stay ahead of TikTok trends, features, and algorithm shifts—and apply them quickly. Filming & Editing: Capture authentic, TikTok-native footage using mobile devices and/or lightweight camera setups. Edit content with speed and intention, prioritizing pacing, subtitles, sound selection, and visual energy. Apply basic motion graphics, text overlays, and effects that feel native to TikTok—not overproduced. Collaboration & Brand Integration: Work closely with the Marketing Director and creative team to align TikTok content with broader campaigns. Collaborate with internal talent, ambassadors, and creators to produce UGC-style and creator-led content. Direct on-camera talent to deliver natural, engaging performances that feel real—not scripted. Performance & Optimization: Monitor TikTok performance metrics (watch time, retention, engagement, saves, shares). Iterate quickly based on what’s working—doubling down on formats that hit and killing what doesn’t. Assist in testing content variations (hooks, edits, captions, posting times) Asset Management & Workflow: Organize and maintain TikTok content libraries, drafts, and raw footage. Maintain a consistent posting cadence and content pipeline. Assist with creative planning, shot lists, and weekly content calendars. Qualifications: Proven experience creating TikTok-first content for a brand, creator, or lifestyle company. Strong portfolio or TikTok account showcasing organic growth, engagement, or viral-leaning content. Deep understanding of TikTok culture, trends, sounds, and creator formats. Strong instincts for storytelling, pacing, hooks, and audience psychology. Comfortable filming and editing on mobile and desktop tools (CapCut, Premiere Pro, After Effects, etc.). Ability to move fast, adapt quickly, and produce content at scale. Experience with apparel, lifestyle, automotive, motorcycle, skate, music, or action sports culture preferred. Strong communication and collaboration skills. Self-starter mentality with a pulse on internet culture. Bachelor’s degree in Media, Marketing, or related field preferred but not required. Must be able to sit or stand for extended periods and lift up to 40 lbs. Compensation & Benefits: Medical, Dental, Vision, and Life Insurance Supplementary AFLAC coverage 401K with company contribution Product discounts Gym access at HQ Paid Holidays Sick time accrual Vacation time accrual Weekly payroll through direct deposit Standard Stuff: The duties and responsibilities in this job post are not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job post or job description. This employer is an equal opportunity employer. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression, pregnancy status, or any other classification protected by law. #J-18808-Ljbffr Dixxon Flannel Co.