Brand Manager

Brand ManagerWe're currently seeking a Brand Manager to join our extraordinary team.The Duravent Group is a recognized global technology leader in the HVAC industry, first-to-market with innovations in venting systems. Founded in 1956, our $500 million + company is headquartered in Detroit, Michigan, and has 15 locations across Canada, Mexico and the United States. Duravent leads with best-in-class design and manufacturing capabilities, world-class distribution networks, and customer-first service and support. We ensure quality and drive safety through scientifically proven materials and unequaled engineering. Duravent acquired Grand Rapids-based Hart & Cooley in 2021. A leader in the HVAC industry since 1901, the Hart & Cooley acquisition brings a legacy of quality and service, robust manufacturing and distribution capabilities, and a suite of trusted brands into the Duravent family. As a combined company, Duravent is uniquely positioned as the next generation leader in interior climate technology industry. Our team of passionate professionals needs you! Come join us and help us build for the future!This RoleThe Brand Manager reports directly to the VP of Marketing and will be responsible for ensuring DVG's brands, products and product lines resonate with current and potential customers. This person monitors marketing trends and monitors competitive companies in the marketplace so we can stay ahead of competition. They also ensure all graphic design work, photography and videography adhere to brand standards.What You Will DoCreate go-to-market plans for our parent company (The Duravent Group) and our flagship brands (Duravent, Hart & Cooley, Selkirk & Security Chimney and Builder's Best), as well as support buy/sell agreements and new acquisitionsManage projects and brand / product launch campaigns through all stages of developmentServe as the primary point of contact for Product ManagersDevelop brand strategies for marketing initiativesDrive the exploration and definition of customer segmentationDefine creative direction (verbal and visual) and ensure consistency of marketing content—from messaging to visual content including photography and videographyEnsure key messages are on brand for various target audiences, across all marketing communicationsEnsures graphic designs, photography and videography meet brand guidelines in marketing material developmentOversee digital and trade media and content development for all brandsEstablish and manage budgets for brand marketing activitiesAssist in the integration of new acquisitionsBuild the trade and digital media plans for the business and actively monitor performanceAdvise and drive direction for brand strategy (ex. brand pyramids and brand value propositions)Maintain relationships with company stakeholdersHow You Will Do ItRegularly work with Product Management and Marketing on new product launches by business unitCreate brand pyramids, brand value propositions and product line value propositions through deep understanding of our target audiencesActively monitor the competition, taking note of how they are going to market and use that data to ensure the Duravent Group stays ahead of the competitionActively monitor the market and stay on top of trendsConduct market research on brand awareness, shopper insights, customer segmentation and moreDevelop a deep understanding of the Duravent Group brand and all sub-brand's brand standardsRegularly communicate with the marketing team and product management to ensure brand alignmentTrack key performance indicators including advertising print (reach & frequency) and digital advertising (lead generation, views and clicks)What We're Looking ForBachelor's degree in business administration, marketing, public relations or communication studies or equivalent experience5-10 years of experience in product marketing, brand marketing or equivalentExcellent leadership, teamwork and collaboration skills, with a background in brand management and product-driven marketingCreative mindset, ability to scale rapidly, creating and executing tactics and strategiesMarket research background or expertiseExperience using Adobe Creative Suite including Adobe In-Design is a mustStrong experience in photography and videographyExcellent analytical, written communication, content creation, and presentation skillsMust be a self-starter who is detail-oriented and well-organizedWhat We OfferShort Term Incentive Program (STIP)401(k) with matchPaid HolidaysPaid VacationPaid Personal Time OffMedical InsuranceDental InsuranceVision InsuranceLong Term Disability InsuranceShort Term Disability Insurance (variable per state)Life InsuranceFlexible Spending AccountsEmployee Assistance PlanEEOC Statement:Duravent is an equal opportunity employer committed to making employment decisions solely on valid job requirements. We provide employment opportunities to all qualified applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity/expression, age, disability or veteran status.