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Media Buyer

Robert Half

We are looking for a Media Buyer to join a telecom services team in New York, New York on a Contract basis. This role focuses on building effective paid media strategies, managing campaign investments across digital channels, and improving audience reach through data-informed decisions. The ideal candidate brings strong experience in media buying, digital planning, and social advertising, with particular strength in Facebook ad execution and performance analysis.Responsibilities:• Develop and manage paid media strategies that align campaign spending with business goals across digital platforms.• Build thoughtful media plans by selecting channels, audiences, timing, and budget allocations to maximize campaign effectiveness.• Execute, monitor, and refine digital advertising campaigns with a focus on performance, efficiency, and reach.• Oversee media buying activities, including placement decisions, budget pacing, and optimization throughout the campaign lifecycle.• Analyze campaign data and translate performance insights into actionable recommendations for future media investments.• Partner with internal stakeholders to ensure campaign objectives, target audiences, and creative approaches are clearly aligned.• Manage Facebook advertising initiatives, including audience targeting, campaign setup, testing, and ongoing optimization.• Track market trends and platform changes to improve media planning decisions and maintain competitive campaign performance.

Vacancy posted 3 days ago
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