Associate Director, Neuroscience Marketing, Migraine Patient Marketing

Associate Director, Neuroscience Marketing (Migraine Patient Marketing) Company: Ipsen Biopharmaceuticals Inc. Summary & Purpose of the Position The Associate Director, Dysport Migraine Patient Marketing is a new key strategic role in the Neuroscience Business Unit, US. This role will shape the future of Dysport in a new therapeutic area and make a meaningful impact for patients living with migraine. Responsibilities Cross-Functional Collaboration: Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and global teams to ensure all activities are compliant and aligned with company standards and regulations. Strategic Planning: Develop and implement comprehensive marketing strategies to support the launch and growth of Dysport in migraine, ensuring alignment with overall brand objectives and business goals. Content Creation: Oversee the creation and management of breakthrough, motivating, and compelling patient-focused content and tactics across various channels, including television, OLV, digital, print, and social media. Media Planning & Management: Manage agency partners to develop and execute a comprehensive media strategy that aligns with overall brand objectives. Relationship Building: Build and maintain strong relationships with healthcare professionals and key opinion leaders to enhance the reach and impact of patient marketing efforts. Market Analysis: Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies. Budget Management: Manage the migraine launch marketing budget, ensuring effective allocation of resources to maximize the impact of initiatives. Performance Metrics: Establish KPIs and tracking mechanisms to measure pre‑launch effectiveness and readiness. Advocacy and Awareness: Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with migraine. Qualifications Bachelor’s Degree or Equivalent in a relevant field; MS/MBA preferred. Minimum 10 years of relevant experience, with at least 5 years of pharmaceutical/biotech marketing experience. Experience with neurotoxins and migraine is required; preferably 2+ years of focused neurotoxin migraine experience. Commercial field experience a plus. Successful launch planning and execution experience. Extensive experience with patient marketing, including pharma DTC creation, execution, measurement & optimization. Successful history of managing relationships and significant budgets with creative and media agencies. Proven cross‑functional leadership skills to lead across a complex matrixed organization. Strong communication and interpersonal skills, with the ability to influence others. Ability to work with multiple internal cross‑functional teams and manage multiple projects simultaneously. Track record of successful project delivery and positive performance results. Strong scientific/medical aptitude and experience. Knowledge of AMA, ACCME, PhRMA and FDA regulations related to promotion and industry-supported scientific education activities. Experience operating within a strictly compliant regulatory environment to design and execute tactics, programs and tools that achieve business objectives. Excellent written and verbal skills and strong interpersonal communication skills. Willingness/ability to travel domestically; international travel may be occasionally required. Benefits Base salary range: $165,000 - $236,000. Eligibility for short‑term incentive program. 401(k) with company contributions. Group medical, dental and vision coverage. Life and disability insurance. Short‑ and long‑term disability insurance. Flexible spending accounts. Parental leave. Paid time off. Discretionary winter shutdown. Well‑being allowance. Commuter benefits. Equal Opportunity Employer Statement Ipsen is an equal‑opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental or physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law. #J-18808-Ljbffr