Senior Manager, Social Media

About UnidosUS UnidosUS is a nonprofit, nonpartisan organization that serves as the nation’s largest Hispanic civil rights and advocacy organization. Since 1968, we have built a stronger America by creating opportunities for Latinos and breaking down barriers to expand economic and social progress for all. UnidosUS partners with an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico. For more information on UnidosUS, visit or follow us on Facebook, Instagram, LinkedIn, X and Threads.

SUMMARY

UnidosUS seeks a social media professional to help lead the strategy, voice, and growth of the organization’s social media presence across all platforms. Reporting to the Director, Social Media, and working in close partnership with media relations and executive communications teams, the Senior Manager will help set and implement the vision for how UnidosUS shows up online-building audience, deepening engagement, and ensuring the Latino perspective is inserted into the national dialogue on breaking news, current affairs, and the issues that matter most to our community. The Senior Manager will work collaboratively to help develop and implement daily content creation and execute platform management that raises awareness and drives engagement among key audiences. The ideal candidate is a strategist and a storyteller: someone who understands how narratives move across platforms, who helps translate complex policy with minimum supervision into written and video content that resonates with both English- and Spanish-dominant audiences and who thrives in a fast-paced media environment. Location: This is a hybrid position based in Washington, DC. In accordance with UnidosUS policy, employees are expected to work onsite two days per week, with Tuesdays designated as a common in-office day. Additional in-office days may be required as needed. Salary: $90,000-$105,000 Essential Functions: Strategy and Execution Apply knowledge and concepts of social media to develop and manage project plans and daily activities under deadline. With knowledge of principles of mobile-first graphic design and video production, manage end-to-end video production for social platforms, scripting, shooting and editing short-form videos for institutional channels. Works effectively across functional teams and other components as needed in managing institutional social media strategies, including scheduling organic posts, drafting copy, designing simple graphics or videos, and reporting results. Create, update, and socialize detailed project schedules in Monday.com to provide transparency and keep internal team members and colleagues informed on project status at key milestones. Content and Campaigns Help manage social content calendar and the development of original, platform-native content, short-form video, graphics, copy, and live coverage under the supervision of the Director of Social Media. Support digital campaigns, under the guidance of the Director of Social Media, which are tied to legislative and policy moments, civic engagement cycles (e.g. voter registration), institutional events such as the UnidosUS Annual Conference, and UnidosUS Affiliates Network spotlights. Help ensure content is culturally relevant and bilingual where appropriate, reflecting the diversity of the Latino community in the United States and Puerto Rico. Work with Director of Social Media and executive communications team to help align institutional messaging with President/CEO’s social media channels. Rapid Response and Reputation Help execute a robust rapid-response capability: monitoring breaking news, identifying real-time opportunities and deploying timely content that shapes the narrative on issues affecting Latinos. Use social listening tools (e.g. Sprout Social, Talkwalker) to help track conversations, newsmakers, influencers, as well as mis- and disinformation targeting Latino communities and sentiment around UnidosUS priorities. Support Director of Social Media in coordinating with policy and communications leadership, as well as media relations and executive communications teams on crisis communications, ensuring consistent messaging across all channels. Partnerships and Community Work with Director of Social Media to support relationships with digital creators, influencers, and partner organizations to expand reach with new audiences, including a reach to younger demographics. Help develop and share social media guidance, toolkits, as well as, amplify local stories to support UnidosUS’s Affiliate Network around the country. Support the development of two-way engagement with followers, moving audiences through the funnel from awareness to action. Measurement and Optimization Help develop KPIs and regular reporting on audience growth, engagement, reach, conversion and campaign performance; help translate analytics into actionable insights for leadership and colleagues. Support ongoing testing and optimization of content formats, posting strategies and paid spend. Required Qualifications Bachelor’s degree in communications, marketing, journalism, related field, or equivalent experience. A minimum of 5 years of experience in social media or digital communications, ideally in an advocacy, political, nonprofit, media or agency, including substantive experience in creating and editing multimedia content (photo, video, audio, graphics). Demonstrated success in executing social strategies that grew audiences and drove measurable engagement and action. Familiarity and execution of major platforms (Instagram, Tik Tok, X, Facebook, LinkedIn, YouTube, Threads, Bluesky) and their analytics, advertising and publishing tools. Experience with social listening and management tools (e.g. Sprout Social, Talkwalker), and familiarity with Adobe Creative Suite, Canva and short-form video production and editing. Experience in rapid response environment and operating across social media platforms in a fast-moving, news driven environment. Experience with social media best practices, and willingness to regularly collaborate with UnidosUS’ communication colleagues to achieve shared goals. Strong writing and editing skills, with the ability to translate complex policy into clear, compelling platform-native content. Keen eye for details. Demonstrated experience with and knowledge of the Latino community. Preferred Qualifications Previous experience supervising is highly desired. Bilingual (Spanish / English) skills. Skills and Abilities Steadfast commitment to UnidosUS mission, vision, and values: Excellence, Respeto, Accountability. Commitment to supporting and advancing the needs of the U.S. Latino community, Latino non-profit organizations, and the Latino market. Good judgment and discretion; calm under pressure. Solid project management and multitasking skills with acute attention to detail. Collaborative team player with good interpersonal skills and the ability to work across internal teams and departments, as well as with external partners. Commitment to excellence and high standards. Flexibility to work occasional evenings and weekends, in response to breaking news and events, and to travel for institutional events as needed. Competencies Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures. Design--Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail. Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities. Oral Communication--Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information. Technical Skills--Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others. Teamwork--Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed. Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions. Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans. Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention. Physical Demands and Work Environment Accurately complete detailed forms and reports. Coordinate multiple tasks simultaneously. Perform some repetitive motion activities. Sit for long periods of time. Frequently required to stand. Frequently required to walk. Frequently required to sit. Frequently required to utilize hand and finger dexterity. Frequently/Continually required to talk or hear. Occasionally required to lift/push light weights up to 25 pounds. Specific vision abilities required for this job include [close vision, distance vision, peripheral, depth, and ability to adjust or focus]. Utilize visual acuity to operate equipment, read technical information, and/or use a keyboard. The noise level in the work environment usually is quiet to moderately loud. COVID-19 Considerations: • UnidosUS follows CDC guidance and strongly encourages employees to stay up to date on vaccinations and practice a range of preventive measures to support their well-being and maintain a healthy work environment. The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employment with UnidosUS is contingent upon the successful completion of a background screen. EQUAL OPPORTUNITY EMPLOYER. All qualified applicants will receive consideration without regard to race, color, national origin, marital status, religion, gender, age, disability, sexual orientation, gender identity or expression, personal appearance, family responsibilities, political affiliation, or enrollment in a college, university, technical school, or adult education.