Senior Social Media Analyst
Insight Global
A Global technology company is looking for several Social Media Analyst to join their Social-First program that will help identify, monitor, escalate, and report on emerging trends identified via social media. You will work cross-functionally with stakeholders from the Brand Studio, Product Marketing and Communications teams to quantify conversation about the client's brand and recommend actions/optimizations as required. This person will help scale the program across different products/regions, partnering with other members of the team to create resources (training materials, reports, and dashboards) that drive adoption. This person will be responsible for the following:
- Manage proactive monitoring systems that finds and actions on social media trends
- Develop/maintain central Social-First operations, enabling the rest of the program
- Scale Social-First resources/deliverables across Google, including PA/region level
- Create editorial though leadership around what issues in the landscape pose risk
- Own a daily newsletter covering social trends and topics of discussion
Required Skills & Experience
- 5+ years of experience working in social media analysis for global brands
- 5+ years of general marketing experience in digital
- Expert level knowledge of Brandwatch and Sprinklr
- Expert level knowledge of how to leverage Boolean in various tools
- Strong analytical skills; has to clearly communicate data to a non-technical audience
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
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