Social Media Manager

Employee Type 12 Mo Full-Time Required Degree 4 Year Degree Manage Others No Contact information Phone View phone number on click.appcast.io The Digital Content & Social Media Manager is a member of the Marketing and Communications team responsible for creating timely, engaging visual content that brings the Shorecrest experience to life across digital platforms. This hands-on role manages the School’s day-to-day social media presence and produces photography, short-form video and digital graphics for institutional communications, marketing campaigns and community storytelling. The Digital Content & Social Media Manager regularly attends activities and events across campus, identifies compelling stories and translates them into polished, platform-appropriate content. The position reports to the Director of Marketing and Communications and collaborates closely with the Creative Director, Web Developer and Communications Manager, and colleagues across campus. Essential Functions Manage the School’s day-to-day social media presence, including planning, writing, scheduling and publishing content Maintain a social media content calendar aligned with institutional priorities, campus events, admissions initiatives and advancement efforts Create platform-specific content, including Reels, Stories, carousels and other short-form formats Monitor platform activity, respond to or route messages appropriately and elevate sensitive or reputational concerns Track content performance and use analytics to inform future planning Stay current on platform trends and evaluate their relevance to the School’s brand and audiences Capture high-quality photography and video of student learning, athletics, arts, events and campus life Proactively identify visual storytelling opportunities across campus Produce short-form videos from concept through completion, including filming, interviewing, editing, captioning and publishing Edit and prepare photography for social media, web, email and other digital uses. Organize, label and archive photo and video assets according to departmental standards Follow established practices related to student privacy and media permissions Design digital graphics for social media, email, websites, digital displays and online advertising Adapt established campaigns and visual identities into platform-specific assets Use templates and brand standards to produce routine graphics efficiently and consistently Partner with the Creative Director on larger campaigns and projects requiring original creative direction Resize, reformat and optimize creative assets for multiple platforms Requirements Bachelor’s degree in communications, marketing, digital media, journalism, photography, graphic design or a related field, or equivalent professional experience At least two years of experience producing digital or social media content Demonstrated experience managing organizational or brand social media accounts Strong photography, video editing, graphic design and writing skills Proficiency with Adobe Creative Cloud, Canva and social media publishing and analytics tools Portfolio demonstrates social media, photography, video and digital design work Strong organization, judgment and ability to manage multiple assignments and deadlines Ability to work comfortably and professionally with students, families, faculty and staff Ability to attend occasional evening and weekend events as needed Experience in education, nonprofit or another mission-driven organization preferred #J-18808-Ljbffr