Web Analytics Lead

Role Description Left Field Labs is looking for a Web Analytics Lead to join our team. This is not a standard marketing dashboard role; we need a strategic partner who understands the fundamentals of web analytics and product experiences. You will be responsible for the end-to-end measurement lifecycle, from translating business questions into tracking specs to auditing GA4 implementations and delivering high-level insights to clients. Translate high-level business questions into trackable events and success metrics Define and maintain comprehensive Tracking/Tagging Plans Establish and enforce strict naming conventions and parameter hygiene across projects Work closely with dev teams on dataLayer implementations and custom event tracking Manage complex GA4 environments including events, user properties, conversion validation, and audience segmentation Utilize Explorations (funnel analysis, pathing, and segment overlap) to uncover UX friction Produce performance summaries and recommendations based on content engagement and funnel drop-off Build clean, client-facing dashboards in Looker Studio Conduct ad-hoc investigations to answer specific product-experience questions Qualifications Deep, hands-on experience with GA4 (Events, Conversions, DebugView) Experience with Looker Studio, Google Tag Manager, and collaboration tools (JIRA, Slack) Strong grasp of conversion funnels, attribution basics, and KPI frameworks Proficiency in tag configuration, custom variables, versioning, and rollback practices Validation workflow using Tag Assistant, network inspections, and cross-browser testing Comfortable leading a call and explaining "the why" behind the data to non-technical stakeholders Treat documentation as a core deliverable, not an afterthought Equal Opportunities Left Field Labs is an equal opportunity employer committed to providing equal employment opportunities to all applicants and team members, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. This includes the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance related to an applicant's criminal history (LAMC 189.00). Left Field Labs makes reasonable accommodations for handicapped and disabled team members. Left Field Labs is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Compensation The hourly range for this role is $60.00 to $90.00 and applies only to jobs performed in Culver City, California. This range represents the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. Please note that we may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s position within the salary range will be based on several factors, including but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.