Senior Director Marketing

Job Description

Job Description

Senior Director Marketing - Lyndhurst, NJ/ Hybrid| Monday – Friday | 08.30am – 5:00pm

The role

Are you a strategic marketing leader who can turn creative ideas into powerful brand experiences? Do you have the experience to build innovative campaigns while inspiring teams to deliver exceptional results?

We are looking for a Senior Director Marketing to lead the vision, strategy, and execution of marketing initiatives across a collection of well-loved brands. This is an exciting opportunity to shape brand direction, influence customer engagement and help bring creativity to communities around the world.

You will work closely with senior leadership to develop and deliver marketing strategies that support business growth. You will lead teams across marketing, design, social media, video and influencer activity, ensuring every campaign reflects the company’s values and inspires customers.

If you are ready to lead exciting marketing initiatives and help shape brands that inspire creativity, apply today and take the next step in your career as our Senior Director Marketing.

Key Responsibilities

• Developing and delivering marketing strategies aligned with company goals and brand vision
• Leading marketing, design, social media, video, and influencer teams
• Managing annual marketing investment plans and reviewing campaign performance
• Creating promotional campaigns across digital and traditional channels
• Strengthening brand presence through retail partnerships, events, and customer engagement
• Analysing market trends, customer insights, and competitor activity
• Working with Sales and Product Development teams on key initiatives
• Managing external suppliers, vendors, and industry relationships
• Supporting improvements across merchandising, displays, and customer experiences

About our company

Lion Brand Yarn Company has been a trusted name in the yarn industry since 1878. We are a fifth-generation, family-owned business and one of the leading distributors of knitting and craft yarn in the United States and abroad.

Our mission is to spread warmth, comfort, and inspiration through our products and strong community engagement. Based in Lyndhurst, New Jersey, our yarns are sold online and through major craft chains, independent shops, and international retailers. We combine deep experience with a forward-thinking approach to remain a leader in our industry.

The Benefits

• Make a real impact within an established and respected brand
• Work in a creative environment where ideas are encouraged
• Collaborate with talented teams across multiple areas of the business
• Help shape the future of inspiring products and customer experiences
• Work in a hybrid environment with a supportive team culture

The Person

• A degree in Marketing, Business Administration, or a related field
• 10+ years of senior marketing or similar leadership experience
• Strong communication and relationship-building skills
• A balance of creative thinking and analytical ability
• Experience developing brand, product, and promotional strategies
• Knowledge of market research and performance analysis
• Experience across digital and traditional marketing channels
• Familiarity with Adobe Creative Suite is desirable
• Previous craft and fiber craft industry experience preferred