Communications and Marketing Specialist

Create & Share Stories: Develop engaging content and campaigns that inspire action, and use analytics to measure impact.

Website Management: Oversee and update content for three campuses, ensuring everything is accurate, on-brand, SEO-friendly, and aligned with current campaigns.

Social Media Leadership: Plan, create, schedule, and post content across all platforms—staying ahead of trends and ever-changing algorithms.

Content Calendar: Build and maintain a clear communications calendar to keep projects on track and campaigns aligned.

Brand Storytelling: Drive consistent storytelling across all media channels and marketing materials.

Operations & Organization: Support general business needs, maintain inventory, and track all graphics and communications requests to ensure nothing falls through the cracks.

POSITION QUALIFICATIONS

• Bachelor’s degree in marketing, communications, digital media, or related field (or equivalent work experience).
• 2–3 years of experience managing social media platforms, digital campaigns, or marketing communications.
• Strong understanding of social media trends, algorithms, and analytics across platforms (Instagram, Facebook, LinkedIn, YouTube).
• Proficiency with design tools such as Canva, Adobe Creative Suite, Capcut or similar platforms.
• Experience with website CMS (e.g., WordPress, etc) and SEO best practices.
• Familiarity with email marketing platforms (e.g., Constant Contact, Mailchimp) and e-blast creation.
• Excellent writing, editing, and storytelling skills, with a sharp eye for detail.
• Ability to analyze performance data and adjust strategies to maximize impact.
• Strong organizational skills with the ability to manage multiple projects, requests, and deadlines.
• Creative, self-motivated, and eager to bring fresh ideas to the table.
• Team player with strong interpersonal skills and ability to collaborate across departments.
• Flexibility
• Passion for the mission of Place of Hope and a heart for serving children, youth, and families.

PERFORMANCE REQUIREMENTS

• Develop, write, and design creative content for all social media platforms (posts, reels, stories, campaigns).
• Manage and grow the organization’s social media presence with a focus on engagement, brand voice, and measurable impact.
• Analyze performance metrics and adjust strategies to maximize reach, engagement, and conversions.
• Create and design marketing materials for fundraising events, donor campaigns, and community initiatives.
• Write and manage website content, ensuring strong SEO and consistent updates.
• Create, design, and send engaging email blasts (e-blasts) to donors, supporters, and partners.
• Collaborate on digital ad campaigns and email marketing to broaden awareness and donor engagement.
• Produce eye-catching graphics and visuals for all marketing channels.
• Partner with the CEO and VP of Communications to support donor relations strategies.
• Coordinate with vendors, volunteers, and community partners to support events and initiatives.
• Attend and support organizational events as part of the communications team.