Lead Product Designer

The Lead Product Designer role at Rocket Companies focuses on creating customer-facing digital experiences that help people discover, explore, and choose Rocket’s products and services. This position leads complex, marketing-focused initiatives end-to-end while using AI across the design workflow and collaborating with cross-functional partners to deliver scalable, high-quality UX/UI. Key Responsibilities Lead end-to-end design for top of funnel customer-facing digital experiences, covering discovery and ideation through UX/UI design, prototyping, validation, and implementation. Own complex initiatives that improve customer acquisition, engagement, and conversion while maintaining exceptional user experiences. Use AI tools throughout the design lifecycle, from ideation to prototyping, to accelerate iteration, broaden exploration, and improve deliverable quality. Define and execute against a forward-looking product vision while elevating visual design quality. Collaborate with Product, Engineering, Marketing, Brand, Content, SEO, and other partners to define strategy and build intuitive digital experiences. Translate customer insights, business objectives, and data into design solutions that address real customer needs. Create user flows, wireframes, prototypes, and high-fidelity designs to communicate concepts and align teams. Partner with user researchers for usability testing and incorporate analytics and customer feedback to continuously improve experiences. Design scalable experiences using Rocket’s design system, while identifying opportunities to enhance patterns and raise overall design quality. Partner with engineers during implementation to support quality, accessibility, and craftsmanship in delivered work. Facilitate design critiques, workshops, and collaborative sessions to strengthen feedback culture and continuously improve design quality.Stay current on emerging design trends, customer behaviors, and industry best practices to maintain competitive usability, performance, and visual design. Advocate for customer-centered design by balancing user needs, business goals, technical feasibility, and measurable outcomes. Mentor designers through guidance, constructive feedback, and professional growth while promoting a collaborative and inclusive design culture. Requirements 7+ years of experience in product design. Experience designing customer-facing digital products, with a portfolio showing strong UX, interaction, and visual design across web and mobile platforms. Openness, passion, and hands‑on experience using AI within the product design workflow, including ideation, AI‑assisted design exploration, and rapid prototyping using Figma Make, Claude Code, Claude Desktop, or similar tools. Strong willingness to adopt new AI capabilities as they emerge. Strong foundation in interaction design, information architecture, visual hierarchy, typography, and responsive design. Ability to turn complex customer and business problems into simple, elegant solutions. Experience conducting and incorporating user research and usability testing into design iterations. Excellent communication, presentation, and collaboration skills, including the ability to explain design decisions, influence stakeholders, and advocate for user‑centered design. Experience partnering with cross‑functional teams to deliver high‑quality digital products. Familiarity with front‑end development concepts and implementation considerations. Experience working within and evolving an established design system. Tools & Technologies Figma Make Claude Code Claude Desktop Figma Benefits Eligible team members perks and health benefits Medical, dental, and vision benefits 401K retirement plan Paid‑time off Preferred Qualifications Experience designing marketing websites, landing pages, and top‑of‑funnel experiences. A track record of experimenting with, evaluating, and championing new AI‑enabled design workflows within a team or organization. Experience using analytics, experimentation, and A/B testing to optimize user experiences. Experience balancing brand expression with usability and business goals. Knowledge of motion design or micro‑interactions that enhance user experiences. Experience working in agile product development environments. Compensation The compensation for this position is $145,500.00-$334,500.00 per year. The position may also be eligible for an annual bonus, incentives, and other employment‑related benefits including, but not limited to, medical, dental, and vision benefits, a 401K retirement plan, and paid‑time off. Location Michigan (onsite) #J-18808-Ljbffr Rocket Companies