Head of Marketing

Confidential

Minneapolis, MN

Head of Marketing

About the Company

Technology-enabled supply chain and logistics solutions with a consultative, customer-focused approach.

Industry
Logistics and Supply Chain

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing to play a pivotal role in the organization's growth and market transformation. The successful candidate will be responsible for developing and executing an integrated B2B marketing strategy that is in line with the company's growth objectives, customer acquisition goals, and revenue targets. This includes refining the value proposition, market positioning, and messaging to ensure a clear differentiation in the competitive landscape. The role also involves close collaboration with sales and executive leadership to build a scalable go-to-market strategy, leading brand awareness initiatives, and creating a robust demand generation engine. The ideal candidate will have a proven track record in building and scaling B2B marketing functions, with a minimum of 10 years' experience in demand generation, brand strategy, or go-to-market leadership within complex solution selling environments. Applicants for the Vice President of Marketing position at the company should have a hands-on leadership style, balancing strategic planning with tactical execution, and be adept at modern demand generation disciplines. Strong expertise in areas such as account-based marketing, digital marketing, marketing automation, CRM platforms, SEO, content marketing, and analytics is essential. The role requires a leader who can develop compelling customer-facing content, establish marketing analytics, and manage external agency relationships to ensure a measurable return on investment. While not mandatory, experience in logistics, supply chain, consulting, professional services, manufacturing, B2B technology, or related industries is preferred. The company values a collaborative culture that emphasizes accountability, adaptability, curiosity, and continuous improvement, and the successful candidate will be expected to foster a high-performance, collaborative marketing team.

Travel Percent
Less than 10%

Functions

Marketing

Confidential

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Vacancy posted 5 days ago

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