Director of New Customer Growth

Are you a high achiever who can think big picture while executing on a strategy?

Can you get your hands at least a little dirty in most every aspect of marketing?

Do you have experience driving new customers to act towards converting?

If so, we might be the perfect match! My Little Mascara Club is looking for an experienced Director of New Customer Growth to join our team. The role is part marketing, part sales, part coach/manager, and full collaborator. You will be a key part of the leadership team and will be leaned on for your expertise in customer attraction, acquisition, and conversion while ensuring business goals are set appropriately, communicated clearly, and executed on aggressively.


WHAT YOU'LL DO

Be ready to:

• Lead strategy, forecasting, and execution of new customer acquisition for both digital & offline marketing channels
• Develop new acquisition marketing strategies & funnels for our growing product offerings
• Own, drive, and report on key metrics related to CAC, channel/campaign LTV, and overall channel growth
• Scale new customer acquisition channels across paid digital (FB/IG/Snapchat/TikTok, PPC, affiliate, pinterest, app partners, display), offline (TV-linear & streaming, direct Mail, OOH, podcasts), and organic marketing channels (email, referrals, ambassadors, and SEO)
• Develop a strategic roadmap that utilizes a multi-channel strategy and leverages the company's unique capabilities and value props
• Partner closely with the Manager of Customer Experience and Loyalty, the Performance Marketing Manager, and the Brand Marketing Manager to consistently improve channel and campaign level LTV, to drive top-line revenue growth for the business and to ensure we exceed our demand and revenue targets
• Fill in for gaps across performance, brand, and customer experience marketing as the team evolves and grows + guiding the selection and development of marketing team members
• Partner closely with team to build out a best-in-class SEO strategy to generate and capture organic demand
• Set the standard for fast A/B testing, experimentation and, iteration to continuously improve campaign performance
• Develop performance measurement reporting and media mix modeling to demonstrate the impact of activities across the funnel
• Identify opportunities for optimization in the customer journey and champion changes to facilitate growth channels
• Identify and implement new marketing technologies and vendors that will improve reach and efficiency
• Develop and retain a highly talented Growth Marketing team with a passion to understand and delight our customers with great marketing experiences
• Basically, be awesome all day everyday while having fun as a part of a happy team!

WHO SHOULD APPLY

If you think you are a fit, we'd love to hear why in your cover letter. We're known to give people a chance! Outside of that, this is the special mix of skills and experience we think will enable you to be successful in this role:

• 10+ years of progressively increasing experience across digital marketing, growth, and revenue at direct-to-consumer companies, especially in the context of private label subscription products
• 5+ years marketing within the cosmetics or beauty space, ideally a mix of experience including both an indie brand and a large brand
• Experience developing and optimizing large-scale DTC campaigns, with deep knowledge of digital, offline, and organic marketing channels
• Expertise building attribution methodologies and financial models on CAC/LTV, payback period basis
• A track record of success with conversion rate optimization, split testing and improving conversion rates across every stage of the funnel
• Proven experience making web analytics work for marketing, across tools like Google Analytics, Segment, Google Tag Manager, and more
• Comfortable communicating and evangelizing at all levels of the organization
• Expert cross-functional partner, with success working with retention, brand, creative, product, and other teams
• Creative and analytical thinker, with a tendency towards the analytical