Program Manager - Integrated Marketing Business Innovation Strategy

How you'll help us Keep Climbing (overview & key responsibilities)

The Program Manager – Integrated Marketing Business Innovation Strategy is a high‑impact, analytically rigorous role responsible for driving business analysis and strategic formulation across Marketing & Product verticals, including Integrated Marketing Channels and Media, In‑Flight Entertainment & Connectivity, and Customer Intelligence & Personalization.

This role supports enterprise decision‑making by developing financial models, market insights, and structured strategy frameworks that enable leaders to evaluate opportunities, prioritize investments, and understand tradeoffs across the end‑to‑end customer journey. The role will also play a meaningful part in shaping and evaluating Delta’s media and monetization strategies. Overall, this position sits at the intersection of commercial analysis, innovation, and long‑term strategic planning.

Responsibilities:

• Build and maintain financialmodels, market sizing analyses, and scenario frameworks to supportstrategy development and investment decisions across Marketing &Product portfolios.

• Evaluate new initiatives,partnerships, and innovation concepts by developing clear business cases,economic narratives, and financial implications.

• Partner with portfolio leadersto apply standardized strategy tools, including ROI models, tradeoffframeworks, and prioritization templates, across diverse initiatives.

• Conduct competitive, industry,and market analyses across customer experience, media networks, platformbusinesses, and adjacent industries.

• Translate quantitative andqualitative insights into structured, executive‑ready materials that supportleadership decision‑making.

• Track performance againstbusiness cases and strategic objectives, surfacing risks, insights, andimplications for future decisions.

• Support ad‑hoc strategic analyses andleadership requests tied to enterprise priorities and time‑bound initiatives.

What you need to succeed (minimum qualifications)

• 5+ years of experiencein strategy consulting, investment banking, corporate strategy, or a similarlyanalytical role.

• Advanced financialmodeling and analytical skills, with experience building models from firstprinciples.

• Strong understanding of airlineproducts (i.e. seats, catering, amenities, lounges), marketing strategies, andmedia network monetization.

• Demonstrated ability tosynthesize complex analysis into clear, well‑structured presentationsand written materials for senior leadership.

• Strategic thinker withthe ability to translate analysis into a compelling, executive‑level narrative.

• Strong organizationaland time‑management skills, with the ability to manage multiple workstreamsand deliver against deadlines.

• Solid business judgmentand comfort operating in ambiguous, evolving environments.

• Embraces diverseperspectives, working styles, and collaborative ways of working.

• Consistently prioritizessafety and security, for self and others.

• Advanced workingknowledge of PowerPoint, Excel, and Word.

• Consistently prioritizes safety and security of self, others, andpersonal data.

• Embraces diverse people, thinking, and styles.

• Possesses a high school diploma, GED, or high school equivalency.

• Is at least 18 years of age and has authorization to work in theUnited States.

What will give you a competitive edge (preferred qualifications)

• Master’s degree inBusiness, Economics, Finance, or Marketing.

• Experience supporting oradvising marketing organizations, media networks, airlines, or experience‑led consumer platforms.

• Advanced financialmodeling and scenario analysis experience.

• Familiarity withportfolio prioritization, capital allocation, and enterprise‑level tradeoff analysis.

• Deep understanding ofhow data, technology, and customer engagement drive growth and monetization.

• Ability to anticipateleadership needs and operate as a trusted thought partner.

Benefits and Perks to Help You Keep Climbing

Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience and Servant Leadership – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:

• Competitive salary,industry-leading profit sharing program, and performance incentives

• 401(k) with generouscompany contributions up to 9%

• New hires areeligible for up to 2-weeks of vacation. This is earned for use in the followingvacation year (April 1 – March 31)

• In addition tovacation, new hires are eligible for up to 56 hours of paid personal timewithin a 12-month period

• 10 paid holidays percalendar year

• Birthing parents areeligible for 12-weeks of paid maternity/parental leave

• Non-birthing parentsare eligible for 2-weeks of paid parental leave

• Comprehensive healthbenefits including medical, dental, vision, short/long term disability and lifeinsurance benefits

• Family careassistance through fertility support, surrogacy and adoption assistance,lactation support, subsidized back-up care, and programs that help with lovedones in all stages

• Holistic Wellbeingprograms to support physical, emotional, social, and financial health,including access to an employee assistance program offering support for you andanyone in your household, free financial coaching, and extensive resourcessupporting mental health

• Domestic andInternational space-available flight privileges for employees and eligiblefamily members

• Career developmentprograms to achieve your long-term career goals

• World-widepartnerships to engage in community service and innovative goals created tofocus on sustainability and reducing our carbon footprint

• Business ResourceGroups created to connect employees with common interests to promote inclusion,provide perspective and help implement strategies

• Recognition rewardsand awards through the platform Unstoppable Together

• Access to over 500discounts, specialty savings and voluntary benefits through Deltaperks such ascar and hotel rentals and auto, home, and pet insurance, legal services, andchildcare

Delta Air Lines, Inc. is an Equal Employment Opportunity / Affirmative Action employer and provides reasonable accommodation in its application process for qualified individuals with disabilities and disabled veterans. If you are a qualified individual, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings through this site, apply for jobs through Delta’s online system, or at any point in the selection process. To request a reasonable accommodation, please click here