Senior Marketing Manager

Select how often (in days) to receive an alert: Note:If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately. Posted Date: Aug 17, 2026 Requisition Number: 130005 Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day. Location Remote Why Hershey? About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How will you fit in the big picture? The Chocolate DCS team drives brand strategy, marketing, product innovation, and whitespace growth across Hershey’s chocolate portfolio and adjacent categories. As Senior Associate Brand Manager, DCS Chocolate, Premium, you will develop consumer-grounded growth initiatives for Hershey’s Premium Chocolate portfolio, including established brands and new brand development. With an emphasis on Better-For-You chocolate, you will identify emerging trends, unmet consumer needs, and whitespace opportunities that can help deliver Hershey’s growth ambitions. This is an exciting opportunity to shape the future of premium chocolate at the Sweetest Place on Earth. What will you do? Leverage consumer insights and trends across chocolate and broader snacking categories to identify whitespace opportunities and translate them into actionable innovation strategies. Develop new product and non-product initiatives from discovery and ideation through commercialization. Analyze business opportunities and present clear, strategic recommendations to leaders. Lead cross-functional teams through project planning and execution, coordinating activities across multiple functions. Manage multiple priorities while delivering high-quality work against established timelines. Lead work with external agencies, research vendors, suppliers, and other business partners. Demonstrate accountability for business results and the creation of sustainable economic value. Experience: 3+ years of relevant work experience. Demonstrated experience in strategic thinking, business analysis, project management, or innovation. Strong leadership and planning skills, with the ability to collaborate across functions and influence diverse audiences. Excellent written and verbal communication skills, including experience presenting recommendations to senior leaders. Self-motivated, entrepreneurial approach with the ability to manage multiple priorities and deliver against timelines. Marketing experience and familiarity with syndicated data sources, such as Circana or Numerator, preferred. Education: MBA or relevant master’s degree preferred. At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable Growth & Development: Career development programs, learning opportunities, and internal mobility Benefits may vary based on role, location, and eligibility. #LI-BS1 The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call View phone number on click.appcast.io and leave a voicemail with your contact information. You may also email a request for accommodation to View email address on click.appcast.io. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request. #J-18808-Ljbffr