Deposits Product Senior Analyst- Debit Card Solutions

Overview The CSBB Deposits team has management and P&L responsibility for a significant portfolio that generates a large share of revenue for the Truist enterprise, including net interest income and fee revenue. The team develops and drives deposit and debit product strategy, design, development, launch, execution, and ongoing management to meet financial and client objectives. The team works closely with multiple business partners including Corporate Treasury, CSBB Strategy, Marketing, Sales Channels, Service Channels, Operations, and Technology, to support high‑level execution, and collaborates with Legal, Risk, and Compliance partners to ensure that all aspects of the business meet appropriate standards. Responsibilities Monitor deposit performance trends across sales production, balance growth, client acquisition, client retention, net interest income, fee revenue, and overall revenue, and take initiative to identify improvement opportunities. Apply subject‑matter expertise, industry knowledge, and technical understanding to projects related to deposits and debit products. Recommend new products and product enhancements by analyzing business and client needs, documenting requirements, measuring performance, and interpreting results to drive profitable growth, operational soundness, or regulatory compliance. Lead product development initiatives and other projects. Assist in the design and execution of marketing, promotional, and sales campaigns to drive client acquisition, deepening, and retention for deposits and debit products. Work with Channel Leaders, Complaints partners, and Enablement teams to research and resolve client issues and create product and process documents to assist in teammate training. Build and maintain strong working relationships with key partners (Marketing, Legal, Risk, Compliance, Distribution, Servicing, Operations, Analytics, Technology, etc.) and partner with senior business leaders as part of cross‑functional teams to drive successful strategic outcomes. Partner with analytics teams to identify and conduct analysis around client behavior and needs. Perform research into competitor products and industry trends. Qualifications Bachelor’s degree in a business‑related major with a strong academic record, or equivalent education and related training. 4+ years of work experience within Banking or Financial Services. Strong partnership‑building and collaboration skills with proven ability to drive projects to completion. Strong analytical and creative problem‑solving skills – ability to generate actionable insight and recommendations based on analytics. Demonstrated success working within cross‑functional teams without formal authority. Excellent written and verbal communication skills; ability to clearly convey insights and conclusions to peers and managers. Ability to successfully handle multiple priorities based on senior management direction. Ability to work independently and as part of a team, and to take initiative and adapt to new responsibilities. Demonstrated ability to follow risk management guidelines and procedures and to identify and escalate risks. Ability to interact with third‑party vendors on ongoing monitoring and partnership activities. Demonstrated proficiency in basic computer applications, such as Microsoft Office software products. Ability to travel occasionally overnight. Preferred Qualifications 3+ years combined experience in consumer banking, small business banking, debit, or payments. Previous experience working with partners in marketing, finance, acquisitions, product development, and analytics. Understanding and experience in client interaction and client management, including experience working in a branch or client contact center. Experience in the product management lifecycle (idea generation, development, implementation, and management of products and services). Experience working with data analytics partners. Project management experience. Benefits All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401(k) plan. Teammates receive at least 10 days of vacation (prorated based on date of hire and full‑time or part‑time status) during the first year of employment, plus 10 sick days (also prorated) and paid holidays. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, or a deferred compensation plan. Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a drug‑free workplace. #J-18808-Ljbffr Crump Life Insurance Svcs Inc