Sr. Manager Strategic Accounts - RYDE

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!British American Tobacco has an exciting opportunity for a Sr. Manager Strategic Accounts - RYDE in USA RYDE is a cutting-edge wellness and stimulation shot, designed for those who live fast, push limits, and demand more from their functional beverage solutions. As a rapidly growing startup, RYDE has successfully launched on Amazon, secured key retail partnerships in the retail space, and is looking to expand its footprint nationally.The Sr. Manager Strategic Accounts – RYDE will support the Director of Trade in driving the brand’s national expansion across the U.S. This individual will be responsible for account management for the category, including the proposal of identifying, securing, and growing our portfolio of beverage retailers, distributors, and food service accounts. This position holder will help develop and shape go-to-market strategies, amplify our market reach across multiple accounts, and drive sustainable revenue growth.Your key responsibilities will include: Cultivate and high-impact critical account relationships, ensuring high levels of customer satisfaction and achievement of ambitious growth targets through strategic planningSupport customer P&L management from above and below the line, ensuring margin delivery is congruent with Ryde: Financial TargetsDevelop and execute channel strategies focused on delivering Trade Financials through increased volume and market shareCreate joint business plans with top-tier partners and internal stakeholders to unlock volume, drive sales, visibility, and profitabilityLeverage data-driven insights to guide account performance, and deliver tailored education and coaching focused on growth, upselling, and cross-selling to customersSupport cross-functional efforts with Trade Marketing and field execution teams to ensure flawless retail activation and alignment with account strategiesIdentify and propose new strategic partners (new retail, distributor, and food service opportunities) that align with company growth prioritiesProspect, pitch, and secure new accounts within the beverage category across grocery, convenience, on-premises, and emerging channelsSupport in negotiating favorable distribution agreements, pricing, and promotional strategies that drive sustainable growthBuild and maintain a robust pipeline of high-value opportunitiesPartner with sales leadership to refine national go-to-market strategies and channel prioritisationProvide market insights and competitive intelligence to inform brand, pricing, and promotional decisionsCollaborate across Marketing, Operations, and Supply Chain to ensure seamless execution and customer satisfactionWhat are we looking for? 3-5 years of sales leadership and/or account management experience in the beverage or consumer packaged goods (CPG) industryProven track record of managing key accounts and driving revenue growthStrong new business development experience with established industry networksExcellent negotiation, presentation, and relationship-building skillsStrong analytical acumen with ability to interpret data and translate into actionable insightsSelf-starter with entrepreneurial mindset, able to thrive in a fast-paced, growth-oriented environmentBachelor’s degree in business, Marketing, or related field (MBA a plus)What we offer you?We offer a market leading annual performance bonus (subject to eligibility)Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.You'll have access to online learning platforms and personalized growth programs to nurture your leadership skillsWe prioritise continuous improvement within a transformative environment, preparing for ongoing changesWHY JOIN BAT?We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.