Associate Media Director

Associate Media Director, Paid Social

The Associate Media Director, Paid Social is responsible for the overall success of the ongoing paid social media campaign activations for a national automotive client. The ideal candidate for this position has a passion for paid social media and a proven track record of implementing successful paid social media tactics. This person must also possess a passion for continuous improvement and learning as the landscape continues to evolve. Prior supervisory experience is required.

Responsibilities

• Lead day-to-day media buying operations and support strategic planning and optimization for national paid social campaigns on behalf of a premier automotive client.
• Oversee and develop a team of 10, including supervisors and strategists, providing guidance, mentorship, and performance management.
• Act as the primary point of contact for media planning, operations, and analytics teams, as well as paid social platform and technology partners.
• Develop and advise on paid social activation plans in response to client RFPs, ensuring alignment with business goals and industry best practices.
• Partner closely with social platform teams to incorporate innovative ad technologies and emerging formats that drive performance and differentiation.
• Manage all financial aspects of campaigns, including budget tracking, fee management, and ensuring accurate monthly billing.
• Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize results and meet client KPIs.
• Stay current on social media trends, platform updates, and emerging technologies to proactively recommend innovative strategies for clients.
• Communicate key learnings to appropriate agency and client stakeholders to ensure alignment and efficiency of campaign deployment.

Qualifications

• Bachelor's Degree in Advertising, Marketing, Communication, Computer Science or related field.
• 6-8 years of paid media experience, with a minimum of 5 years of experience with paid social advertising and client management.
• Minimum 2-3 years of supervisory experience with demonstrated ability to teams and manage client relationships.
• Proficiency with Facebook, Instagram, Pinterest, TikTok, Reddit and Snapchat that includes a clear understanding of each platform's core features, as well as a technical understanding of each network's advertising capabilities.
• Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting.
• Experience handling large media budgets and developing insights based on campaign results.
• Experience utilizing tools like Sprinklr, Asana, Google Docs, etc. are a plus.
• Strong verbal and written communication skills.
• Excellent organization and time management skills and the ability to prioritize workload and multi-task.
• Automotive experience is beneficial, major brand and large budget experience is required.
• An ideal candidate will be a self-starter with natural curiosity, comfortable in the unknown, and a strong communicator.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

Compensation Range: $95,950.00 - $137,865 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/31/2025. All your information will be kept confidential according to EEO guidelines.