Director of Marketing

DescriptionWe are looking for a results-driven Director of Marketing to lead lead-generation strategy and execution for a growing organization in Georgia. This role combines strategic leadership with hands-on campaign management, overseeing digital channels, conversion-focused web experiences, and the systems that capture and measure pipeline performance. The ideal candidate brings strong demand generation expertise, sharp analytical judgment, and the ability to guide a small team while improving results across paid, organic, and owned channels.Responsibilities:• Lead the full lead-generation program, setting priorities and driving pipeline growth across digital and offline acquisition channels.• Manage and enhance the company’s web presence, including landing pages, domains, redirects, site performance, mobile usability, hosting coordination, and conversion optimization.• Build, maintain, and refine lead-capture forms and connected workflows to ensure accurate data flow across marketing platforms and automation tools.• Develop and oversee paid acquisition initiatives across platforms such as Google, Meta, and industry publications, adjusting investment based on performance trends.• Partner with creative contributors to shape ad messaging and produce effective visual, written, and short-form video assets that support campaign goals.• Establish consistent campaign tracking standards and attribution practices so source reporting remains reliable and actionable.• Produce regular performance reporting that measures lead volume and conversion outcomes by channel, and use findings to improve future marketing decisions.• Collaborate with analytics, content, social, funnel optimization, and external partners to strengthen campaign execution and overall marketing effectiveness.• Supervise and develop a small marketing team, providing direction, accountability, and support for day-to-day execution.Requirements• At least 5 years of experience in digital marketing, demand generation, or performance marketing with demonstrated success meeting lead and conversion goals.• Strong hands-on knowledge of GA4, Google Ads, Google Search Console, Meta Ads, Marketo, and related marketing automation or integration tools.• Proven ability to improve landing-page effectiveness, website performance, and conversion rates through testing and optimization.• Experience translating campaign strategy into creative direction for copy, design, and video assets that drive response.• Data-driven approach with the ability to interpret performance metrics, maintain clean tracking, and shift budget based on results.• Prior experience leading or mentoring a small team in a fast-paced marketing environment.• Background in B2B services, membership-based organizations, coaching, or healthcare-related industries is a plus.Job typePerm