VP - Marketing

Summary The VP of Marketing will lead the development and execution of the organization’s marketing strategy, overseeing supplier marketing, brand marketing, digital marketing, demand generation, account‑based marketing (ABM), graphic design, and public relations. This role accelerates growth, improves marketing effectiveness, and enables commercial transformation in a fast‑paced, private equity‑owned environment. The VP reports to the CMO and works alongside leaders of Digital Experience and Digital Product Content. Responsibilities Develop and implement the marketing strategy with input from key stakeholders. Manage and oversee the marketing budget, making critical decisions on marketing mix and performance. Lead the day‑to‑day operation of the marketing team, including prioritization, recruitment, and development. Establish key performance indicators for the team and communicate results regularly. Define brand strategy, brand guidelines, value propositions, and personas to inform marketing activities. Manage the marketing plan and develop campaigns to increase brand awareness and promote value propositions. Create and manage the marketing calendar for launches, trade shows, campaigns, and co‑marketing activities. Propose and manage marketing research to measure brand awareness, customer satisfaction, and experience. Analyze customer insights, consumer trends, market analysis, and best practices to build successful strategies. Lead digital marketing automation programs. Own demand generation strategy, including ABM, lead generation, lead nurturing, pipeline acceleration, and campaign performance. Partner closely with Sales, eCommerce, Product, Supplier Management, and Commercial leadership to align marketing programs with revenue, margin, and customer acquisition objectives. Identify and deploy AI‑enabled tools and workflows to improve marketing productivity, campaign execution, content creation, analytics, personalization, and operational efficiency. Build a disciplined marketing operating rhythm with clear priorities, scorecards, testing plans, budget accountability, and performance readouts to senior leadership. Drive change management and marketing transformation initiatives. Collaborate with Sales to manage lead nurturing and measure lead generation effectiveness. Improve lead management processes through stronger scoring, routing, attribution, conversion reporting, and closed‑loop feedback with Sales. Oversee creation and delivery of press releases, advertisements, and other marketing materials. Perform other duties as assigned. Qualifications 8+ years of progressive marketing experience, including 5+ years of people leadership. Proven experience leading B2B marketing programs in industrial distribution, electronics, manufacturing, supply chain, or a related technical product environment. B.S. in Marketing, Communications, or related degree; MBA preferred. Strong experience with marketing automation, ABM, lead generation, funnel management, and campaign performance optimization. 2+ years of experience with brand management. 2+ years of experience with public relations, advertising, and graphic design. Strong understanding of both digital and traditional marketing channels. Experience with paid search, organic search, and email marketing. Preferred: deep B2B experience with industrial distribution and complex, technical, or SKU‑intensive product categories. Proven experience with social media campaigns and online marketing. Demonstrated ability to use AI, automation, analytics, and marketing technology to improve efficiency and effectiveness. Experience operating in a fast‑paced, metrics‑driven, private equity‑owned environment. Strong commercial orientation with measurable business outcomes. Preferred work location: Dallas, TX, with ability to travel as needed. Ability to manage multiple projects simultaneously, set priorities, and allocate resources. Technology experience with marketing automation, CRM, CMS, analytics/reporting tools, AI‑enabled productivity or content tools, WordPress, Office365, and related platforms; Marketo preferred. Physical Requirements Prolonged periods of sitting at a desk. Ability to safely and successfully perform essential job functions consistent with ADA, FMLA, and other standards. Ability to maintain regular, punctual attendance. Equal Employment Opportunity Statement TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Employment Eligibility This position requires applicants to be authorized to work in the US without sponsorship; TestEquity does not sponsor applicants for work visas. #J-18808-Ljbffr