Senior Brand Manager
$120k - $150kBlackbird Recruiting
Senior Brand Manager
Airmont, NY
$120,000-$150,000
Responsibilities:
- Define the brand
- Own positioning, messaging, and voice (clear, compliant, differentiated)
- Direct all creative
- Set the strategy for what gets said and shown across all channels
- Align all teams
- Ensure agencies, marketing, and internal teams execute one consistent message
- Turn insights into action
- Use reviews, data, and performance to improve messaging, creative, and product positioning
- Guide product & packaging
- Ensure products and packaging are clear, compelling, and on-brand
- Drive performance (through direction) Improve conversion, clarity, and overall brand effectiveness—not by running ads, but by guiding what wins
Qualifications:
- 5–8+ years in CPG or consumer health
- Experience in OTC, supplements, or regulated products strongly preferred
- Background in high-growth or scaling brands (not just legacy big CPG)
Channel Experience (Critical)
- Hands-on exposure to:
- Amazon / eCommerce (conversion, PDPs, reviews)
- DTC brands (performance-driven environments)
- Understanding of how brands win in digital-first ecosystems
Vacancy posted 5 days ago
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