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Senior Brand Manager

$120k - $150k

Blackbird Recruiting

Senior Brand Manager

Airmont, NY

$120,000-$150,000

Responsibilities:
  • Define the brand
  • Own positioning, messaging, and voice (clear, compliant, differentiated)
  • Direct all creative
  • Set the strategy for what gets said and shown across all channels
  • Align all teams
  • Ensure agencies, marketing, and internal teams execute one consistent message
  • Turn insights into action
  • Use reviews, data, and performance to improve messaging, creative, and product positioning
  • Guide product & packaging
  • Ensure products and packaging are clear, compelling, and on-brand
  • Drive performance (through direction) Improve conversion, clarity, and overall brand effectiveness—not by running ads, but by guiding what wins
Qualifications:
  • 5–8+ years in CPG or consumer health
  • Experience in OTC, supplements, or regulated products strongly preferred
  • Background in high-growth or scaling brands (not just legacy big CPG)
Channel Experience (Critical)
  • Hands-on exposure to:
  • Amazon / eCommerce (conversion, PDPs, reviews)
  • DTC brands (performance-driven environments)
  • Understanding of how brands win in digital-first ecosystems
Vacancy posted 5 days ago
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