Associate Marketing Lead - Marketing Governance

Job ID: R232102Posted: 2026-08-25Location: PA - Pittsburgh (15222); OH - ClevelandSalary: $75,000.00 - $125,000.00Type: Full timeCountry: United States of AmericaCompany: PNCPosition OverviewCompany Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and activating it as an innovative growth engine for the business. We are investing in Marketing Enablement to ensure we are building a marketing foundation for scale. We are seeking a highly motivated Associate Marketing Enablement Lead who is passionate about ensuring that Marketing is well-managed by default through effective governance and risk management. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. Position Summary: As an Associate Marketing Enablement Lead on the Marketing Enablement Excellence and Governance team, you will help advance Marketing by strengthening governance, campaign risk mitigation and control effectiveness, and strategic oversight of third parties ­— while also advancing the accessibility of Marketing assets for PNC’s clients.We are seeking a team member who is energized by the opportunity to build and strengthen Marketing’s governance capabilities and amplify their effectiveness. The ideal candidate combines critical thinking, risk awareness and knowledge of marketing processes with the ability to navigate ambiguity in order to drive outcomes. This team member needs to be highly collaborative and adaptable, and an effective communicator who can build strong partnerships across cross-functional stakeholders including Marketing, Risk, Accessibility, Sourcing, external vendors and the Marketing Leadership Team. You will be based in Pittsburgh, PA. Some responsibilities may be performed remotely, at the manager’s discretion.Responsibilities: · Identify, evaluate and implement opportunities to strengthen Marketing governance and ways of working· Execute and support risk management, control ownership and monitoring activities and coordinate with Enterprise Testing Services· Gather, analyze and report on risk and control trends; identify systemic concerns and recommend mitigation strategies· Define, manage and enhance processes enabling the accessibility of Marketing assets· Support and optimize key governance routines, including Marketing Working Group, Marketing policies and procedures, and the Marketing exemption process· Support strategic oversight and onboarding of Marketing third parties and agency partners· Drive awareness of emerging risks through connectivity to Marketing Issues Management· Collaboration across Marketing, Risk, Accessibility, Sourcing, external vendors and other key stakeholders to drive Marketing governance outcomesQualifications: · Bachelor’s degree in Marketing or related field· Excellent project management, analytical and communication skills· Strong attention to detail and commitment to excellence· Ability to assess business processes and identify opportunities for continuous improvement· Ability to navigate ambiguity, prioritize competing demands and drive outcomes· Ability to work independently and collaborate as part of a team· Experience supporting marketing campaign execution and control-related activities preferredPNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.Job DescriptionEnables coordinated planning, execution, and oversight across defined functional areas to support marketing objectives. Functional scope may include strategy, planning, and change enablement; governance, risk, and control management; and channel activation. Provides structure, alignment, and direction that allow teams to operate efficiently, consistently, and in compliance with business and risk expectations.Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working. Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution. Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution. Develops deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization. Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework. Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability. Participates in planning, coordinating, and scheduling marketing enablement activities across Marketing teams.Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management. Independently executes and delivers marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes. Reinforces a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels.Across all functional areas, serves as a knowledgeable resource for cross‑functional coordination, decision support, and continuous improvement initiatives. Applies deep marketing enablement expertise and a continuous improvement mindset to help marketing teams effectively leverage processes, governance routines, platforms, and tools in support of business outcomes. Fosters a culture of accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities.Supports Business Owners in managing marketing technology platforms and contributes to coordination with Product Owners and Technology partners.PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.QualificationsSuccessful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.CompetenciesBusiness Process Improvement, Collaborating, Decision Making and Critical Thinking, Effective Communications, Innovation, Marketing Function, Marketing Systems, Organizational Change Management, Problem SolvingWork ExperienceRoles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.EducationBachelorsCertificationsNo Required Certification(s)LicensesNo Required License(s)Language AssessmentsNo Required or Preferred Language AssessmentsPay TransparencyBase Salary: $75,000.00 – $125,000.00Salaries may vary based on geographic location, market data and on individual skills, experience, and education.Application WindowGenerally, this opening is expected to be posted for two business days from 08/10/2026, although it may be longer with business discretion.BenefitsPNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.Disability Accommodations StatementIf an accommodation is required to participate in the application process, please contact us via email at View email address on click.appcast.io. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call View phone number on click.appcast.io and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.Equal Employment Opportunity (EEO)PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.