Digital Media Specialist

Overview Dynamic portfolio of companies seeks an experienced digital marketing professional to grow our brand by encapsulating our unique product and service offerings through digital marketing to existing and new potential customers. Key Responsibilities Drive brand awareness and service offerings through creation and implementation of digital marketing content, mainly via video production both onsite and remotely. Produce and edit product/service related materials, including videos for four primary service lines: education, service, laser products, and software. Create and manage social media content on Instagram and Facebook; evaluate campaign effectiveness and produce analytical conclusions to drive tangible results. Design and produce brochures, classroom material, student and client resources, and marketing materials using Adobe Creative Suite, Canva, and PowerPoint. Design creative website themes and landing pages in Photoshop, Illustrator, or Figma in collaboration with the owner. Identify clientele, refine the company’s digital products, and develop marketing funnels and lead‑management systems. Work independently with minimal supervision while collaborating with company directors on marketing material generation. Required Skills & Experience Graphic design experience with Adobe Illustrator and Photoshop, with a portfolio of brochures, flyers, or equivalent demonstrations of competency. Video production and editing skills for product/service materials. Strong creative writing and copy‑editing ability. Social media management experience and analytical evaluation skills. Knowledge of website layout design principles and ability to design landing pages in Photoshop/Illustrator/Figma. Benefits Paid vacation and holidays. Health insurance. Paid time off. Work Details Non‑Exempt, full‑time position, Monday to Friday, 9:00AM – 5:00PM. In‑person work location in Irving/Dallas, Texas. No remote work. Pay range: $60,000.00 – $75,000.00 per year. #J-18808-Ljbffr