Digital Marketing Performance Principal

At Sunrun, we believe in a future powered by clean, reliable home energy. The Digital Marketing Performance Principal is responsible for the strategic planning, execution, and optimization of our paid digital media portfolio. You are a data-driven marketer who thrives on the challenge of scaling customer acquisition while maintaining efficiency. You will oversee a multimillion dollar budget across Paid Search, Paid Social, and Display, ensuring that our top-of-funnel efforts translate into bottom-of-funnel installs. This role requires a Triage Mindset—the ability to identify underperforming campaigns instantly and pivot strategy to maximize ROI.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Channel Strategy & Budget Management Portfolio Management: Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/Google), and Display/Programmatic channels. Budget Allocation: Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets. Forecasting: Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend. Performance Optimization & Testing Full-Funnel Analytics: Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Inside Sales team. A/B Testing: Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs. AI-Driven Efficiency: Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts. Collaboration & Reporting Stakeholder Communication: Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership. Integrity & Compliance: Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies. Creative Ideation & Strategy Drive the Creative Pipeline: Lead the brainstorming and conceptualization of high-converting ad formats (e.g., UGC, static, motion graphics, short-form video) tailored for Meta, TikTok, Google, and other paid channels. Translate Data into Concepts: Analyze performance metrics to identify why creative succeeds or fails, translating those insights into fresh, actionable creative hypotheses and briefs. Trend Spotting: Keep a pulse on paid media trends, platform updates, and competitor strategies to continually inject fresh ideas into our creative mix. REQUIREMENTS (EDUCATION, EXPERIENCE, CERTIFICATIONS, AND OTHER SKILLS) Experience: 12+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment. Technical Proficiency: Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM. Experience with Google Analytics 4 (GA4) and multi-touch attribution models. The Triage Mindset: A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue. AI/Data Literacy: Proficiency in using AI-assisted tools for data synthesis and program building. Comfortable using AI to build reports and find leaks in the funnel. Communication: Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs.

PHYSICAL DEMANDS & TRAVEL REQUIREMENT

Operational Tech Proficiency: Ability to perform standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer. Visual & Mental Focus: Must be able to maintain high levels of concentration while reviewing complex technical audits, code, and data dashboards. Communication: Ability to interact, present, and facilitate in person and virtual meetings with internal teams and external agency partners. Travel: Occasional travel (up to 15%) for agency reviews, industry conferences, or national strategy sessions. Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun #J-18808-Ljbffr Sunrun Inc.