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Marketing Manager III, Portfolio Growth Migraine

Full-time

AbbVie

This opportunity is available at either the Grade 18 or Grade 19 level with placement determined by the candidates relevant experience skills and overall qualifications. Candidates may be located in New Jersey or Illinois.

The Marketing Manager I/II Portfolio Growth Migraine will help advance priority growth initiatives across the U.S. Migraine portfolio. This role will translate strategy into execution coordinate cross-functional implementation and use consumer and omnichannel insights to optimize performance. The ideal candidate brings strong consumer marketing experience analytical fluency and the ability to drive complex initiatives from planning through launch and ongoing optimization.

Key Job Responsibilities:

  • Translate portfolio growth strategies into executable plans milestones and measurable outcomes.
  • Support implementation and launch readiness of priority consumer-centered growth initiatives and digital experiences.
  • Coordinate cross-functional teams agencies and partners to manage priorities timelines dependencies risks budgets and deliverables.
  • Partner with omnichannel media and analytics teams to develop audience and channel optimization plans.
  • Analyze audience channel journey and conversion data to identify opportunities to optimize investment channel mix and consumer experience.
  • Establish and monitor KPIs dashboards and test-and-learn plans; translate performance insights into actions.
  • Support development and deployment of insight-driven consumer marketing across digital social website CRM media and other relevant touchpoints.
  • Apply consumer insights and journey thinking to strengthen engagement and reduce friction across the consumer experience.
  • Guide agency and vendor partners to deliver high-quality work on time on budget and aligned with portfolio objectives.
  • Support business cases investment recommendations and leadership updates for priority growth opportunities.
  • Partner with Medical Legal Regulatory Compliance Privacy Technology Market Access Patient Services Operations and Marketing Operations to enable compliant execution.
  • Identify emerging consumer technology partnership and channel opportunities that can expand reach and unlock new patient pools.

Qualifications :

  • Bachelors Degree
  • Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications

  • 5 years of consumer omnichannel portfolio or other relevant commercial marketing experience.
  • Consumer marketing experience preferably in healthcare pharmaceuticals or another data-driven industry.
  • Experience executing integrated marketing across digital media social website CRM search and other consumer touchpoints.
  • Experience with omnichannel measurement including audience segmentation funnel and conversion analysis channel performance and marketing-mix optimization.
  • Experience using KPIs dashboards and test-and-learn approaches to drive continuous improvement.
  • Experience supporting the implementation or launch of a new consumer experience platform service model or growth initiative.
  • Experience managing agencies vendors budgets and integrated timelines.
  • Strong project leadership and cross-functional collaboration skills in a matrixed environment.
  • Strong analytical skills with the ability to turn data into insights and recommendations.
  • Strong written and verbal communication skills.
  • Pharmaceutical or healthcare experience preferred; migraine or neuroscience experience is a plus.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future. 

  • We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

  • This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

No

Employment Type :

Full-time

Vacancy posted more than 2 months ago

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