Membership Sales Associate

Membership Sales Associate

The Membership Sales Associate plays an essential role in driving membership growth, increasing wine sales, and strengthening member retention across the PlumpJack Collection of Wineries, including PlumpJack, CADE, Odette, and 13th Vineyard.

This position combines proactive sales outreach with personalized member engagement and membership operations. The ideal candidate is a motivated, relationship-driven sales professional who thrives in a fast-paced environment, enjoys connecting with customers, and is passionate about delivering exceptional hospitality.

The Membership Sales Associate is responsible for cultivating lasting member relationships, identifying revenue opportunities, supporting membership initiatives, and ensuring a seamless customer experience.

Key Responsibilities

Sales & Customer Outreach

• Proactively generate wine sales and new membership enrollments through outbound phone calls, emails, and text communications.
• Follow up with prospective members and sales leads generated through tasting room visits, online purchases, events, and marketing initiatives.
• Meet established sales goals, outreach expectations, and performance objectives.
• Identify opportunities to increase revenue through additional wine purchases, membership upgrades, and personalized recommendations.
• Reengage former members and prospective customers through targeted outreach campaigns.
• Maintain accurate records of customer interactions, sales opportunities, and follow-up activities within the CRM system.

Membership Retention & Engagement

• Build and maintain meaningful relationships with members to encourage long-term loyalty and engagement.
• Conduct proactive outreach to at-risk members to address concerns, identify opportunities for retention, and reduce membership cancellations.
• Educate members on membership benefits, exclusive experiences, and opportunities available throughout the PlumpJack Collection of Wineries.
• Support the execution of the Membership Loyalty Program, including milestone outreach, benefit communication, and gift fulfillment.
• Provide personalized solutions to member requests, including shipment customization, membership holds, and account adjustments.

Order Processing & Membership Operations

• Assist with all aspects of wine club allocation processing, including order modifications, payment updates, declined transactions, and fulfillment coordination.
• Maintain accurate membership records, customer preferences, shipping information, and order histories.
• Assist in resolving shipping issues, returned packages, and delivery exceptions to ensure a positive member experience.
• Support seasonal membership processing deadlines and coordinate with internal departments to ensure accurate and timely order fulfillment.
• Complete assigned administrative tasks and follow-up activities with accuracy and attention to detail.

Member Events & Sales Support

• Promote membership events, exclusive experiences, and special offerings to drive attendance and additional sales.
• Assist with member events and off-site sales initiatives, including occasional evening and weekend events.
• Engage with event attendees to build relationships, generate qualified leads, and identify membership opportunities.

Additional Responsibilities

• Maintain a strong working knowledge of the PlumpJack Collection of Wineries, including wines, membership offerings, benefits, and experiences.
• Participate in ongoing sales training, product education, and professional development.
• Collaborate with the Membership Team to achieve departmental sales, retention, and service goals.
• Perform additional duties as assigned to support the success of the membership program.

Job Knowledge & Educational Level

• High school diploma or equivalent required; college education preferred.
• Previous experience in sales, hospitality, customer service, or a related field.
• Demonstrated experience with outbound sales, customer relationship management, or lead conversion preferred.
• Wine industry experience and knowledge of wine club programs are a plus.
• Proficiency in Microsoft Office, particularly Excel, and familiarity with CRM systems and web-based applications.

Skills & Aptitudes

• Strong sales aptitude with a proactive, goal-oriented approach to generating revenue and developing customer relationships.
• Excellent verbal and written communication skills, with confidence engaging customers by phone, email, and text.
• Ability to deliver exceptional customer service while identifying appropriate sales opportunities.
• Highly organized, detail-oriented, and capable of managing multiple priorities and deadlines.
• Comfortable working in a high-volume outbound calling and customer service environment.
• Strong problem-solving skills and the ability to navigate customer concerns professionally.
• Ability to work both independently and collaboratively in a team environment.
• Adaptability and a positive attitude in a fast-paced, results-driven workplace.

Working Conditions

• Primarily office-based, with extensive daily use of computers, phones, and email.
• Approximately 90% of the workday is spent working at a desk or computer.
• High-volume customer communications and shifting priorities, particularly during membership processing periods.
• Occasional evening, weekend, and off-site event participation may be required.
• Occasional lifting and moving of objects weighing up to 50 pounds over short distances.

* In addition to the hourly rate, this position is eligible for sales commissions based upon sales goals.