National Food Service Director

Job Title: National Food Service Director- Maine to Florida territory

Job Type: Full Time/Permanent

Location: Northeast, MA 01810

Job Duration: Permanent

NOTE-

Location: New England or New York

New England or New York based candidates. Territory ME-FL. There is travel up to 40% give or take .

Must-Have Requirements-

• Minimum of 10 years of sales experience with progressive leadership responsibility.

• Minimum of 5 years of foodservice sales management experience within consumer-packaged goods, dairy, or related industries.

• Experience working with national and regional foodservice distributors.

• Strong financial acumen with experience in forecasting, budgeting, and profitability analysis.

• Strong understanding of dairy, cheese, butterfat, and related commodity markets, including the ability to interpret market movement and communicate business implications clearly.

Nice-to-Have Requirements

Familiarity with Circana, Nielsen, Technomic, Datassential, or similar industry data sources preferred.

Experience with national chain accounts, broadline distribution, and broker management.

Job Description:

The Director, National Foodservice Sales is responsible for leading and executing the Company's foodservice sales strategy across national, regional, and distributor accounts. You will manage direct and broker-led sales activities to achieve revenue, profit, market share, and customer growth objectives while ensuring alignment with broader corporate strategies. You will report to our Vice President of Sales

Please be a strategic and results-oriented leader with a strong background in foodservice sales, customer management, broker leadership, and business analytics. You will work cross-functionally with Sales, Marketing, Finance, Operations, Customer Service, and Supply Chain teams to drive profitable growth and strengthen customer partnerships.

Key Responsibilities

Strategic Leadership

• Develop and execute national foodservice sales strategies that support company growth objectives and annual operating plans.

• Identify market opportunities, customer trends, and competitive dynamics to drive sustainable growth.

• Develop annual business plans, volume forecasts, and account-specific strategies.

• Provide recommendations to senior leadership regarding growth opportunities, potential risks, and competitive threats.

Customer and Distributor Management

• Lead relationships with key foodservice distributors, operators, and chain accounts.

• Negotiate contracts, pricing agreements, promotional programs, and growth initiatives.

• Develop strategic customer plans focused on increasing sales, profitability, and market share.

• Conduct regular business reviews with key customers and distribution partners.

Broker Management

• Lead and develop broker relationships to ensure accountability, engagement, and execution excellence.

• Establish broker performance objectives and conduct periodic business reviews.

• Create collaborative account planning processes that drive alignment across internal and external teams.

Financial and Business Management

• Manage sales budgets, forecasts, and business plans for the foodservice channel.

• Analyze customer profitability, market performance, pricing strategies, commodity market conditions, and promotional effectiveness.

• Monitor dairy and related commodity market trends and communicate potential pricing, margin, and customer impact to internal stakeholders and external partners.

• Oversee trade spend investments and marketing funds to maximize return on investment.

• Maintain accountability for revenue, margin, and volume performance.

Cross-Functional Collaboration

• Partner with Marketing, Product Development, Finance, Operations, Customer Service, and Supply Chain teams to execute growth initiatives.

• Support new product launches and commercialization efforts.

• Collaborate with Customer Service and Finance teams to ensure operational excellence, including invoicing, credit management, and collections.

Analytics and Reporting

• Use business intelligence tools and market data to identify opportunities and support data-driven decision-making.

• Monitor sales performance metrics, customer trends, and competitive activity.

• Develop executive-level reporting and recommendations for senior leadership.