Senior Marketing Manager, Digital Strategy

Digital Strategy Senior Manager, Orthopedics Based in Memphis TN or Fort Worth TX, this role offers the opportunity to influence brand visibility, customer engagement, and product adoption at scale while partnering with teams across marketing, medical education and the wider organization. What will you be doing? Leading the integrated digital strategy for the Orthopedics business to drive brand visibility, product adoption, and customer engagement. Planning and executing omnichannel digital marketing campaigns across paid media, websites, CRM pathways, and professional platforms. Designing and optimizing end‑to‑end customer journeys and digital product roadmaps aligned to business priorities. Owning performance measurement and analytics to optimize ROI, engagement, and business outcomes through test and learn experimentation. Building commercial models and financial cases to support investment in digital solutions and innovation. What will you need to be successful? 5 or more years of experience in digital marketing or digital strategy roles. At least 3 years of experience within medical devices or healthcare technology, with orthopedics strongly preferred. Proven expertise in omnichannel campaign planning, audience journey design, and digital channel leadership. Hands‑on experience with marketing automation, CRM integration, analytics, and data‑driven decision making. Strong communication skills and the ability to partner effectively across global and regional teams. Bachelor’s degree required, with an MBA or advanced degree preferred. You. Unlimited. Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Purchase Plan, Tuition Reimbursement. Work/Life Balance: Flexible Personal Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day. Your Wellbeing: Medical, Dental, Vision, Health Savings Account Employer Contribution of $500 plus annually, Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program. Flexibility: Hybrid Work Model for most professional roles. Training: Hands On, Team Customized, Mentorship. Extra Perks: Discounts on fitness clubs, travel and more! Inclusion and Belonging – Committed to Welcoming, Celebrating and Thriving on Inclusion and Belonging. Learn more about Employee Inclusion Groups on our website ( Smith+Nebhew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. #J-18808-Ljbffr Smith & Nephew