Digital Marketing Strategy Lead

Abbott seeks a Digital Marketing Strategy Lead for its Neuromodulation division in Austin to develop and execute global digital marketing strategies. The role focuses on driving digital transformation across patient and healthcare professional channels to achieve business growth targets.

Responsibilities

• Lead digital marketing initiatives across patient and HCP audiences including direct-to-consumer campaigns, paid media, and social programs
• Optimize customer experience by identifying funnel opportunities, improving website performance, and leveraging marketing automation
• Develop and continuously improve digital campaigns through testing, segmentation, personalization, and data-driven insights
• Partner with cross-functional teams and agencies to create content, execute integrated campaigns, and manage budgets
• Measure campaign performance and communicate analytics-driven recommendations to support business growth objectives

Requirements

• Bachelor's degree in marketing, business, or related field
• 5+ years of growth or digital marketing experience with successful campaign portfolio
• Experience managing and leading teams
• Proficiency in media strategy, AEO/GEO, marketing automation, CRM, Salesforce, Marketing Cloud, Google Analytics
• Demonstrated ability to create compelling content and optimize conversions through multivariate testing
• Strong analytical and data-driven decision-making skills with marketing metrics expertise
• Familiarity with regulatory compliance requirements in healthcare

Compensation: $86,700–$173,300 base