Brand Marketing Manager, Outbound Marketing, Amazon Devices

Were looking for a Marketing Manager to join the Amazon Devices Outbound Marketing team supporting Kindle. This newly established team drives brand creative campaigns across paid digital paid social influencer brand partnerships and brand activations all in service of key business priorities.

This is a hands-on cross-functional role. Youll lead media plan execution shape creative strategy in real time and act as the connective tissue between our internal teams and agency partners. Youll also bring a sharp cultural instinct helping the Kindle brand show up in the moments and spaces that matter most to our customers.

Key job responsibilities
- Lead elements of media plan execution including variant mapping comms planning and real-time creative optimization strategy
- Translate business signals from established review meetings into proactive marketing recommendations that support business goals
- Liaise across sales Amazon-owned surfaces organic social and media teams to find synergies maximize creative value and drive campaign impact
- Support management of media and influencer agency partners
- Partner with PR and organic social teams to bring key consumer messages to life across channels
- Champion campaign work cross-functionally communicate strategy clearly and early to stakeholders upstream
- Act as a culture curator: proactively identify ways the Kindle brand can participate in and shape culture against our customers priority passion points
- Up to 15% domestic travel (e.g. agency on-sites shoots brand activations)

A day in the life
Morning Creative Performance Review You lead a cross-functional meeting with the team. You identify the top-performing asset and recommend it for . You align the room and own next steps.

Midday Media Optimization You run the weekly optimization session with the agency. You direct spend toward top-performing channels and own the rationale.

Afternoon Monthly Business Review You sit in on the MBR where sales shares last months performance. A Kindle feature is outperforming. You connect the dots and brief the social team to produce more content around it. You dont wait to be told.

About the team
The Amazon Devices Outbound Marketing team is a team of 5 responsible for driving brand creative campaigns that support key business priorities across Kindle tablets eReader and Kids. We work across paid digital paid social influencer brand partnerships and brand activations partnering closely with sales organic social PR and media teams. Were building something from the ground up which means youll have real ownership and a seat at the table from day one.

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels

- Experience in digital marketing and content production timelines and process
- Experience in consumer electronics or technology sector
- Experience in a creative role understanding consumer trends and creating content
- Demonstrated history of inserting brands into cultural moments or building culturally relevant campaigns

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 82700.00 - 137900.00 USD annually

Required Experience:

Manager