Director Of Field Sales Performance & Coaching - Staffing

Coach Sales Teams. Strengthen Execution. Accelerate Growth.

Diverse Staffing is seeking an accomplished Director of Field Sales Performance & Coaching to lead the development, coaching, and performance improvement of our field sales organization across multiple markets.

This is a highly visible leadership role reporting directly to Ownership and Executive Leadership. We are looking for a staffing industry sales leader who understands how to build sales talent, improve execution, increase accountability, and drive measurable revenue and gross profit growth.

This is not a desk-based strategy position.

Success in this role requires a leader who enjoys working directly with sales professionals in the field. You will spend significant time conducting ride-a longs, participating in customer meetings, reviewing pipelines, coaching sales activities, and helping teams’ close business. Your impact will be seen in stronger sales performance, improved customer acquisition, increased profitability, and the continued growth of the organization.

Diverse Staffing is a nationally recognized workforce solutions company specializing in temporary staffing, temp-to-hire, and workforce management services. As we continue to expand, we are investing in sales leadership that can elevate performance across every market while helping create a consistent, accountable, and high-performing sales culture.

If you have built your career in staffing sales leadership, thrive on coaching others to success, and enjoy helping teams win in competitive markets, this opportunity offers the chance to make a significant impact on a growing national organization.

Position Overview

The Director of Field Sales Performance & Coaching will serve as the company's leader for sales coaching, field execution, pipeline discipline, and sales performance improvement.

Working closely with Branch Leadership, Recruiting, Operations, Finance, Marketing, Compliance, and Executive Leadership, this individual will help strengthen sales effectiveness throughout the organization while supporting sustainable revenue and gross profit growth.

The successful candidate understands that improving sales results requires more than reports and meetings. It requires direct involvement, real-world coaching, accountability, and the ability to help sales professionals execute at a higher level.

Key Responsibilities

Field Sales Coaching & Development

• Coach sales professionals through ride-a longs, customer visits, prospecting activities, pipeline reviews, and joint sales calls.
• Observe sales professionals in real-selling situations and provide immediate, actionable feedback.
• Strengthen prospecting, discovery, presentation, negotiation, objection handling, closing, and account expansion skills.
• Conduct individual coaching sessions, role-playing exercises, and sales development workshops.
• Develop coaching plans tailored to individual performance levels and growth opportunities.
• Support the onboarding and development of new sales professionals and leaders.
• Help identify and replicate successful sales behaviors across the organization.

Sales Performance & Accountability

• Establish clear sales expectations and accountability standards across all markets.
• Lead pipeline reviews focused on opportunity quality, customer engagement, next steps, and forecasting accuracy.
• Drive improvements in activity levels, conversion rates, opportunity management, and closing performance.
• Identify sales performance gaps and implement corrective action plans.
• Promote accountability through consistent coaching, performance measurement, and follow-through.
• Help sales leaders develop stronger coaching and performance management practices.

Revenue & Growth Leadership

• Increase new business development, customer acquisition, account expansion, and revenue growth.
• Develop market-specific growth initiatives aligned with organizational objectives.
• Support significant customer opportunities, strategic presentations, negotiations, and closing activities.
• Assist underperforming markets in developing recovery plans while helping high-performing markets accelerate growth.
• Strengthen pricing discipline, profit awareness, and overall sales effectiveness.
• Partner with branch and market leadership to improve business development outcomes.

CRM, Analytics & Sales Process Improvement

• Drive CRM utilization and pipeline management consistency across the organization.
• Improve forecasting accuracy, opportunity tracking, and data quality.
• Utilize sales metrics and analytics to identify coaching priorities and performance opportunities.
• Develop meaningful sales scorecards, dashboards, and performance indicators.
• Recommend practical improvements to sales processes, customer engagement strategies, and business development efforts.
• Reinforce best practices for pipeline management, forecasting, and sales execution.

Cross-Functional Leadership

• Partner closely with Recruiting and Operations to ensure sales commitments align with execution capabilities.
• Collaborate with Marketing on lead generation initiatives, customer messaging, and market development efforts.
• Work with Finance to support revenue forecasting, profitability management, and growth planning.
• Collaborate with Compliance to support responsible business growth and customer alignment.
• Serve as a trusted advisor to Executive Leadership on field performance, growth opportunities, and market conditions.

What Success Looks Like

Success in this role will be measured through meaningful improvements in:

• Revenue and gross profit growth
• New customer acquisition and account expansion
• Sales activity and pipeline development
• Opportunity conversion and closing performance
• CRM utilization and forecasting accuracy
• Sales accountability and execution consistency
• Individual and team sales performance
• Market-level growth and overall business results

The ideal candidate understands how to turn coaching into measurable business outcomes and how to create a culture where expectations are clear, performance is visible, and success is consistently achieved.

Required Qualifications

Staffing Industry Experience Required

• Significant sales and sales leadership experience within the staffing, workforce solutions, temporary staffing, recruiting, or talent services industry.
• Deep understanding of staffing sales cycles, customer acquisition strategies, workforce challenges, labor markets, and service delivery.
• Proven experience coaching sales professionals within a branch-based or multi-market staffing organization.
• Strong understanding of how Sales, Recruiting, and Operations must work together to support customer success.

Sales Leadership Experience

• Minimum 10 years of progressive sales and sales leadership experience.
• Demonstrated ability to improve sales performance through coaching, accountability, and leadership.
• Experience supporting multiple branches, regions, or geographic markets.
• Proven success driving revenue growth, pipeline development, and business performance.
• Ability to coach both high-performing sales professionals and individuals requiring development.
• Strong track record of building trust while maintaining accountability and performance expectations.

Business & Financial Acumen

• Experience managing revenue growth initiatives, sales forecasts, profitability goals, and performance objectives.
• Strong understanding of staffing margins, pricing strategies, markups, bill rates, and gross profit performance.
• Ability to evaluate business opportunities based on revenue potential, profitability, operational considerations, and risk.

CRM & Analytics

• Advanced experience with CRM systems and pipeline management.
• Strong understanding of sales activity metrics, conversion rates, forecasting, sales velocity, and performance analytics.
• Ability to translate business data into practical coaching and performance improvement strategies.

Leadership Competencies

• Exceptional coaching, communication, presentation, and leadership skills.
• Strong executive presence combined with a hands-on leadership style.
• Ability to influence stakeholders across all levels of the organization.
• Excellent organizational and prioritization skills.
• Ability to thrive in a fast-paced, growth-oriented environment.
• Willingness to travel regularly to support field sales teams and market growth.

Why Join Diverse Staffing?

This is an opportunity to make a lasting impact on a growing national organization.

You will work directly with Ownership, influence company-wide sales performance, and help shape the future of our sales culture. Rather than managing from behind a desk, you'll have the opportunity to work directly alongside field sales professionals, develop talent, support customer growth, and see the results of your leadership firsthand.

If you are energized by coaching people, improving performance, and helping teams achieve measurable success, this role offers a unique platform to drive meaningful business results.

Compensation & Benefits

• Up to $250,000 total compensation opportunity, including performance incentives
• Comprehensive benefits package including Medical, Dental, Vision, Short-Term Disability, Long-Term Disability, and 401(k)
• Paid Time Off and Paid Holidays

Apply Today

Please submit your resume and a brief summary of your staffing sales leadership and coaching experience to: View email address on click.appcast.io

Diverse Staffing is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. We proudly support veterans transitioning into civilian careers.