Sr. Product Data Manager

Holley Performance Brands, founded in 1903, is a leading designer, manufacturer, and marketer of high-performance automotive aftermarket products. Our portfolio of iconic brands powers enthusiasts and racers worldwide-from classic muscle and modern performance to off-road and powersports-combining a rich heritage of innovation with a passion for performance.

Job Summary:

The Senior Product Manager will own the strategy, roadmap, and execution for a portfolio of high-impact product lines. This role requires a strategic leader with deep market acumen, strong business instincts, and the ability to translate complex customer needs into differentiated, high-performing product solutions. Success in this role demands thought leadership, cross-functional collaboration, and a proven track record of delivering results in a dynamic, consumer-focused environment.

Key Responsibilities:

• Lead the development and execution of the multi-year product strategy and roadmap, aligning with company growth objectives and market opportunities.
• Conduct thorough market, competitor, and trend analysis to identify white space opportunities and strategic risks.
• Define and refine unique selling propositions (USPs) that position products for differentiation and long-term success.
• Establish and manage a data-informed pricing architecture that reflects value perception, market conditions, and margin targets.
• Drive deep customer understanding through structured research, user testing, and field engagement; convert insights into actionable product and positioning strategies.
• Serve as the voice of the customer in cross-functional leadership forums, collaborating closely with marketing, engineering, operations, and sales.
• Oversee product lifecycle management from concept to obsolescence, including business case development, go-to-market planning, and in-market optimization.
• Champion continuous improvement by monitoring product KPIs and leading post-launch analysis to refine future releases.
• Represent the product portfolio at industry events, trade shows, and customer engagements to drive brand awareness and gather intelligence.

Qualifications:

• Bachelor's degree in Business, Engineering, Marketing, or related field; MBA or advanced degree strongly preferred.
• 6+ years of product management experience, with a demonstrated history of owning product lines from strategy through commercialization.
• Proven ability to synthesize market data, consumer insights, and business goals into compelling product strategies.
• Expertise in product lifecycle management, pricing strategy, and competitive positioning.
• Superior communication and influence skills; able to align cross-functional stakeholders and drive decision-making at senior levels.
• High level of initiative and comfort navigating ambiguity in a fast-paced, performance-driven culture.
• Experience in enthusiast-driven markets or technically complex product categories is a required.

Why Holley Is a Great Place to Work

At Holley, we're more than a performance parts company-we're a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.

Benefits:
• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.

If you require assistance or accommodation due to a disability during the application process, please contact human resources.