Head of Marketing

Bluejay is building the simulation, evaluation, and observability layer for voice + text AI agents. We work with Fortune 500s, multinational corporations, and high-growth startups to ensure their AI agents actually perform as intended in production. We raised a $4M seed backed by Floodgate, Peak XV, and YC — and we've been doubling every 3 months since inception. Now we're looking for a cracked, founding marketer to own how Bluejay shows up in the world. We don't want someone to "manage the brand." We want someone who wants to build the entire marketing function from scratch — narrative, content, demand, and category — and turn a product technical buyers love into a name they already know before sales ever reaches out. What You'll Actually Be Doing You’ll own marketing end to end and decide what it even looks like. Early on you'll do everything; over time you'll figure out where the leverage is and build around it. Narrative & Brand Own Bluejay's story and positioning in a category that's still being defined Sharpen how we talk about simulation, evals, and observability for AI agents Build a brand technical buyers actually respect — credible, not corporate Turn product wins into distribution leverage Content & Technical Storytelling Ship a steady stream of content that AI engineers and founders want to read Write (or direct) technical posts, launch announcements, case studies, and teardowns Make our customers' wins legible: what broke, what we caught, what it saved them Improve discoverability — SEO, GEO, and AI-native distribution Demand & Growth Build the engine that creates inbound pipeline and warms up accounts before outreach Run experiments across channels: social, email, paid, community, ecosystem Treat marketing like a product — test, measure, refine Obsess over what's working, what's not, and why Product Marketing & Launches Own launches end to end Build positioning and competitive narratives sharp enough to win technical evals Arm the founders and SDR with messaging, decks, and assets that actually land Community & Ecosystem Build Bluejay's presence across the voice + AI agent ecosystem Run events, dinners, and co-marketing motions alongside the founders Increase credibility and trust in enterprise and AI-native markets You Will Be Writing Shipping Iterating On-site at events with customers In the trenches with founders This is a founding-level ownership role, not a "run the content calendar" seat. You're defining how Bluejay grows and how the market understands what we do. Who You Are We're looking for a hustler who can write — early-to-mid career but ready to own a function. Titles matter less than range and output. Must-Haves You can hold a credible conversation about our world — what simulation and evals are, why observability matters, what happens when an AI agent drifts or fails in production. You don't need to be an engineer, but you need to know our customers' world cold. Genuinely strong writer. We sell to technical buyers, and marketing-speak gets ignored. Your writing needs to read like it came from someone who gets it. Generalist instincts. You can go from a blog post to a launch plan to a paid experiment to an event without missing a beat. Outcome bias. You measure pipeline influenced and demand created, not impressions and vanity metrics. Comfort with ambiguity — you're building the function, not running someone else's. Core Traits Highly AI-native in how you work Scrappy and resourceful Gets excited building systems from zero Thinks in experiments, not opinions Comfortable being wrong quickly Desirable Quirks Physically cringes at a buzzword-stuffed landing page Has strong opinions about distribution and what actually travels Gets irrationally excited about a clean narrative Thinks out of the box Thinks marketing is part art, part math Experiences That Pique Our Interest Marketed dev tools, infra, or AI products to technical buyers Built content or demand programs from scratch at an early-stage startup Wrote technical content credible enough that engineers shared it Former founder, or first marketing hire somewhere before Career-pivot candidates welcome if you can show you've taught yourself the space What This Is Not Not a "run the content calendar" execution role Not a single-channel marketing job Not a late-stage, highly specialized position Not for someone who needs rigid structure or a big budget to hide behind Logistics Full-time, in-office (111 Ellis Street, San Francisco) You'll work extremely closely with the founders (especially the CEO) Hiring in the next \~2 months, but we'll move fast for someone exceptional Compensation Base: \~$100K–$200K, calibrated to experience Meaningful early-stage equity If you want to build the brand and growth engine behind the infrastructure powering AI agents at the largest companies in the world… #J-18808-Ljbffr