Executive Director, Influencer Client Lead

Agency: Omnicom Media

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

RESPONSIBILITIES:

Account Management and Practice Excellence:

• Lead & Inspire: Oversee and mentor a team of influencer experts, guiding workflow, inspiring collaboration, and fostering a culture of continuous learning and development at Omnicom Influencer. Act as both a visionary and a coach, setting the pace and charting new frontiers for clients and staff.
• Business Leadership & Partnership: Serve as a trusted strategic partner, offering consultative guidance to clients and senior leadership. Help clients make pivotal decisions and unleash the full potential of influencer marketing.
• Drive Client Growth: Identify new revenue opportunities and ensure existing efforts are optimized for maximum impact and alignment with evolving business needs across client portfolio.
• Champion Influencer Channels: Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioningtied to the media environment.
• Foster Innovation: Identify innovation opportunity suited to solve client challenges and needs with the capability to troubleshoot, advise on enterprise related solutions, and operationalizeprocesses to scale the introduction of new go-to-market strategies.
• Shape Agency Culture: As a client and business leader, play a vital role in growing Omnicom Influencer’s culture, supporting new business initiatives, and helping to train and elevate our people.
• Influencer Landscape Intelligence: Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emergingtrends and be able to communicate the impact to client business

Required Skills:

• Strong business acumen and the ability to make highly impactful decisions in a timely manner
• Proven business and operations experience designing structures and implementing workforce management solutions that meet client needs while providing sustainable growth and profitability to the business
• Strong people leadership and change management skills with comfort providing feedback and developing employees
• Business forecasting and revenue management excellence including accountability for budget maintenance, client billing and payment workflows, and contract and business negotiations
• Strong agency account management background with in leading internal and external conversations with senior stakeholders and excellent relationship building skills with senior stakeholders
• In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
• Thorough understanding of the Influencer ecosystem including organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
• High levels of integrity, autonomy, and self-motivation
• Critical thinking and problem solving tied to implementation of new processes and process improvements with ability to develop and implement new processes and quality controls that eliminate/reduce errors

Qualifications:

• Bachelor’s degree (Marketing/Advertising/Communications preferred)
• 12-15+ years of experience within Influencer and preferably media environments
• Hands on experience managing influencer and/or integrated marketing campaigns
• Experience working on client businesses and managing enterprise clients across a variety of industries
• Experience managing and developing teams

$220,000-$240,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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