Program Sales Coordinator

Job Summary To serve the Lord by advancing Forest Home’s mission through strategic sales leadership, proactive relationship building, and exceptional guest hospitality. The Program Sales Coordinator plays a critical role in driving attendance, revenue growth, and long-term ministry partnerships across Family Camp, Youth Camp, and Children’s Camp. This position is responsible for both inbound and outbound sales, guiding churches and families through the full booking process—from first inquiry to confirmed reservation, rebooking, and long-term retention. Through strong communication and proactive follow‑up, this role helps create transformational camp experiences that lead people closer to Jesus. The Program Sales Coordinator serves as a primary point of contact for church partners and families, balancing sales performance with ministry‑mindful relationship care. The role requires ownership of lead conversion, rebooking strategy, scholarship stewardship, CRM management, pipeline reporting, and cross‑department collaboration to ensure a seamless guest experience and strong year‑over‑year growth. Primary Sales Focus Inquiry conversion: convert incoming phone calls, emails, and online submissions into confirmed bookings through clear, persuasive, and hospitable communication. Relationship development: build rapport with prospective churches and families to understand their needs and recommend appropriate events, lodging, and experiences. Cultivate relationships: serve as the primary point of contact for church partners for Youth and Children’s programs and Family Camp. Revenue growth: meet or exceed monthly and seasonal sales goals through attendance growth. Booking ownership: manage each church and family through the full booking process from inquiry to confirmed reservation. Re‑engage past prospects and attendees: proactively reach out to previous Family Camp families and Youth/Children’s Camp churches to strengthen engagement and retention. Lead contract acquisition: guide the process of acquiring Forest Home Program contracts. Initiate daily outbound calls and appointments to secure new and existing contracts. Develop new partnerships via prospecting of past customers, cross‑selling, targeted lists, referrals, networking opportunities, conferences, donors, and board members. Provide camp tours for church partners as needed. Performance Metrics & Accountability Achieve and sustain monthly inquiry‑to‑book conversion rates across all lead sources. Track and review weekly conversion performance with leadership. Play a direct role in achieving annual and monthly attendance goals through measurable conversion and rebooking performance. Required Sales Activity Standards Complete a minimum number of outbound calls and emails/SMS touchpoints per business day. Respond to all new inquiries within 24 hours. Maintain a structured follow‑up cadence (minimum 3–5 touchpoints per qualified lead). Proactively call and re‑engage past attendees who have not yet rebooked. Hospitality & Call Experience Standards Communicate with warmth, joy, and genuine enthusiasm in every phone and email interaction. Create an experience where churches and families feel welcomed, valued, and excited about attending camp. Demonstrate energy and positive tone on calls, even during pricing or logistical discussions. Avoid rushed, dismissive, or transactional communication. Reflect Forest Home’s ministry values through kindness, attentiveness, and solution‑oriented responses. Objection Handling & Revenue Stewardship Demonstrate confidence in pricing conversations and value articulation. Navigate scholarship and discount discussions with a stewardship mindset. Avoid prematurely offering financial assistance without exploring full‑pay opportunities. Retention & Reactivation Ownership Conduct proactive outreach to prior‑year churches and families who have not rebooked. Identify patterns among non‑returners and provide feedback to leadership. Develop personalized follow‑up strategies to increase multi‑year participation. Post‑Booking Support Reservation changes: assist families with cabin upgrades, week changes, add‑ons, and special requests. Problem resolution: coordinate internally to resolve booking and housing issues efficiently. Rebooking strategy: actively guide families toward future Family Camp registrations and long‑term participation. Customer Relationship Management Follow‑up excellence: maintain structured and consistent follow‑up schedules to encourage conversion of incomplete or pending bookings. Communication standards: provide timely, professional, and hospitable communication that reflects Forest Home’s ministry values. Retention strategy: proactively contact previous churches and Family Camp attendees to strengthen ongoing engagement and drive rebooking. CRM documentation: log all calls, emails, and communications in the CRM to ensure accurate tracking and effective follow‑through. Scholarships and Discounts Scholarship processing: review and apply scholarship requests according to established policies. Financial stewardship: balance empathy for churches and families with responsible allocation of scholarship funds. Discount application: apply approved discounts accurately and consistently. Reporting: track scholarship usage and discount application for leadership review. Pipeline and Lead Quality Management Lead prioritization: identify higher quality leads and apply targeted follow‑up strategies. Pipeline tracking: move families through defined deal stages in the CRM. Objection handling: identify common objections and barriers to booking and adjust communication strategies accordingly. Systems and Data Management Spreadsheet management: maintain organized spreadsheets related to inquiries, bookings, scholarships, and rebooking. Data accuracy: ensure alignment between CRM, reservation systems, and internal reports. Forecasting support: assist leadership with booking projections and pipeline reporting. Training and Professional Development Call review: participate in call reviews with the Senior Director of Sales and Marketing. Skill development: implement coaching feedback to improve sales performance and hospitality. Process improvement: contribute ideas for improving booking systems and workflows. Cross Department Collaboration Reservations coordination: work closely with the Sales and Reservations Specialist to ensure smooth handoff from booking to arrival. Seasonal support coordination: help organize summer support staff and booking workflows. Qualifications Faith & Character Support Forest Home’s mission and values. Signed statement of faith. Ability to pray for others both in‑person and on the phone. Participate in staff spiritual activities. Christ‑like attitude and servant heart. Education and/or Experience Bachelor’s degree. Demonstrated success in sales and communications. Ability to interact professionally with church leaders and families. Self‑starter, energetic, empathetic, and enthusiastic professional. History of building strong relationships with a variety of individuals. Professional Skills Excellent communication (written, verbal, and phone). Operate as a self‑starter who takes initiative. Independently organize workload, follow‑up schedules, and booking priorities. Identify gaps in workflow or communication and proactively implement improvements. Demonstrate personal accountability for results. Maintain structured task management and booking systems. Keep spreadsheets, CRM records, and internal reports organized and up to date. Develop improved processes to streamline follow‑up, rebooking, and scholarship tracking. Think critically about efficiency and suggest system enhancements. Strong working knowledge of CRM systems (HubSpot or similar). Proficiency in Excel (formulas, sorting/filtering, basic reporting). Comfortable learning and implementing new software tools. Detail‑oriented with good organizational skills. Ability to multitask in a fast‑paced environment. Work Style Professional appearance and attitude. Self‑motivated and flexible. Strong teamwork abilities. Excellent customer service skills. Flexibility and willingness to perform a variety of tasks. Availability Regular, timely attendance. Flexible schedule including weekends. Availability to be on‑site during select summer Family Camp weeks as determined by leadership. Interpersonal Ability to relate to all types of individuals in a gracious manner. Gracious manner and integrity. Ability to streamline processes.

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to stand, walk, and sit. Requires mild physical work; some lifting, pushing, or pulling of objects over 20 pounds. Requires visual acuity to read words and numbers and speaking and hearing ability sufficient to communicate in person.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Work involves moderate exposure to unusual elements such as extreme temperatures, dirt, dust, fumes, smoke, unpleasant odors. The noise level in the work environment is usually moderate but can be loud at times.

EEO STATEMENT

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job. This position is open to all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity, nationality, age, veteran or military status, or disability. The discrimination in employment is unlawful. #J-18808-Ljbffr FOREST HOME CHRISTIAN CAMPS