Social Media Specialist

What You'll Do Develop and execute social media strategies that support marketing, recruitment, and enrollment goals. Create, schedule, and publish engaging written, graphic, photo, and video content across multiple social media platforms. Maintain an editorial content calendar to ensure timely, consistent, and strategic messaging. Monitor social media channels, respond to comments and messages, and foster positive online engagement. Analyze social media performance and provide recommendations to improve reach, engagement, and effectiveness. Partner with faculty, staff, and campus departments to promote academic programs, student success stories, and college events. Attend events throughout GBC’s service area to capture photos, videos, and behind-the-scenes content. Supervise and mentor student employees assisting with social media and digital content creation. Organize and maintain digital media assets while staying current with emerging social media trends, platforms, and best practices. Minimum Qualifications Bachelor's degree and two years of relevant professional experience; OR High school diploma or equivalent and six years of relevant professional experience; OR An equivalent combination of education and experience totaling six years. Preferred Qualifications Experience managing social media accounts for an organization, business, or educational institution. Proficiency with major social media platforms and social media management and analytics tools. Experience using applications such as Meta Business Suite, Hootsuite, Canva, Adobe Creative Suite, or similar creative software. Photography, videography, and video editing experience. Experience in higher education, marketing, communications, public relations, or a related field. Strong writing, storytelling, and interpersonal communication skills with exceptional attention to detail. Working Conditions This position requires flexibility to work occasional evenings and weekends to support college events and activities. Travel throughout Great Basin College's service area is required. A valid driver's license is required. This position is a 12 month "A" contract, 12 month contracts are used for year round programs. Compensation The budgeted salary range for this position is $61,000 to $80,000. Salary is based on relatable education and experience, internal equity and budgets. Remarkable Retirement Our retirement plan is beyond compare. Your 19.25% contribution is generously matched by the University. With the faculty retirement plan, you are 100% vested your first day. Sit back and watch your retirement dollars grow! All permanent employees on an annual "A" or "B" contract who are employed at least 50% full-time are eligible to participate in the NSHE retirement program unless they are members of PERS of Nevada. Perks of Working at Great Basin College Health insurance options including medical, dental and vision 12 paid holidays Life insurance, long-term disability Generous annual and sick leave with 24 annual leave days, a beginning balance of 30 sick leave days ComPsych supports employees through life's difficult moments. No state income tax! Free Parking Grants-in-aid for Faculty Employees Great Basin College is proud to provide a reduced-rate tuition benefit to faculty and qualified dependents. Faculty can take up to six credits per semester at a reduced rate. Dependents of faculty have unlimited credits, but in order to be eligible children must be unmarried and under the age of 24 and must receive at least 50% of their financial support from the employee and/or employee’s spouse or domestic partner. Required Attachments Resume/CV – List a detailed description of the major duties that you performed as part of each job. You must demonstrate that you qualify for the position and your education and experience must be clearly documented. Cover Letter Three Supervisory References – Please make a note if you do not want your present employer contacted unless necessary to determine your qualifications for the position. Additional Information Transcripts – Newly hired faculty must assure that their official transcripts are sent by the degree granting institution(s) to Great Basin College Human Resources Office within 30 days from the effective date of employment. Regionally accredited institutions must have awarded academic degrees. If you are using education completed in foreign colleges or universities to meet qualification requirements, you must show that your education credentials have been evaluated by a private organization that specializes in interpretation of foreign education programs and such education has been deemed equivalent to that gained in an accredited U.S. education program; or full credit has been given for the courses at a U.S. accredited college or university. Any expense related to the evaluation will be the responsibility of the candidate. Background Check An online background check will be required of the selected applicant; a third-party administrator will perform this. Sponsorship GBC is not able to support sponsorship for employment. Candidates must be eligible to work in the United States. Open Until Filled This posting will be posted for a minimum of 30 days from 7/21/2026 or until filled. Applications may be reviewed upon receipt. Recruitment will close without notice when a sufficient number of applications are received, or a hiring decision has been made. All document(s) must be received on or before the closing date of the job announcements. EEO Statements Great Basin College does not discriminate on the basis of sex in any education program or activity that it operates. Non-discrimination on the basis of sex is mandated by TitleIX of the Education Amendments of 1972 (20U.S.C. §§ 1681etseq.) and the corresponding implementation regulations (34C.F.R. Part 106). The College’s commitment to nondiscrimination in its education programs and activities extends to applicants for admission and employment. Inquiries concerning the application of these provisions may be referred to: Jake Rivera, Vice President for Student and Academic Affairs, 1500 College Parkway, Elko, NV 89801, Telephone: View phone number on click.appcast.io; Email: View email address on click.appcast.io; to The Assistant Secretary of the United States Department of Education, U.S. Department of Education, Office for Civil Rights, 400 Maryland Avenue, SW, Washington, D.C. 20202-1100; Telephone: View phone number on click.appcast.io FAX: View phone number on click.appcast.io; TDD: View phone number on click.appcast.io; Email: View email address on click.appcast.io; or to both. Information pertaining to the College’s grievance procedures and grievance process, including how to report or file a complaint of sex discrimination, how to report or file a formal complaint of sexual harassment, and how the College will respond can be found here. For questions concerning this announcement or jobs at Great Basin College, please contact Human Resources at View email address on click.appcast.io. Information regarding security, personal safety, fire safety, and crime statistics can be found at GBC’s website. NSHE is committed to providing a place of work and learning free of discrimination on the basis of a person’s age (40 or older), disability, whether actual or perceived by others (including service‑connected disabilities), gender (including pregnancy‑related conditions), military status or military obligations, sexual orientation, gender identity or expression, genetic information, national origin, race (including hair texture and protected hairstyles such as natural hairstyles, afros, bantu knots, curls, braids, locks and twists), color, or religion (protected classes). ExemptYes Full-Time Equivalent100.0% #J-18808-Ljbffr