Senior Lead Media Buyer

Job description:

AllSTEM Connections is actively recruiting on behalf of one of our valued clients—a leading organization known for innovation and excellence in the digital product space. We are excited to share this opportunity with professionals who are passionate about design systems, user experience, and collaborative product development. If the role aligns with your background and career goals, we encourage you to apply and take the next step toward joining a dynamic and forward-thinking team.

Position Title – Senior Media Buyer

Salary Range - $90-105K

100% Onsite

Location - 301 E Las Olas Blvd Fort Lauderdale, FL 33301

107 Elm Street, 4 Stamford Plaza, 15th Floor, 06902

Job Summary

The client is seeking an experienced Senior Media Buyer who specializes in traditional broadcast media buying , specifically Television (TV) and Radio advertising in large markets. This is not a digital marketing position. The ideal candidate will have a strong history of negotiating media buys, building strategic media plans, analyzing campaign performance, and maintaining relationships with broadcast media vendors.

Candidates coming from primarily digital advertising backgrounds (Google Ads, Meta Ads, Programmatic, DSPs, Paid Search, Paid Social, Digital Video, etc.) will not be a fit unless they have significant hands-on TV and Radio buying experience.

Must-Haves

• 5+ years of media buying experience in large markets
• Direct experience planning, negotiating, and executing local TV and Radio media buys
• Strong media planning experience
• Experience negotiating rates, placements, and added value with broadcasters
• Experience tracking campaign performance, pacing, impressions, and KPIs
• Knowledge of local market conditions, audience trends, and competitive media activity
• Strong relationships with media vendors and station representatives
• Advanced Microsoft Excel skills
• Proficiency with PowerPoint and Outlook
• Excellent communication skills
• Excellent organizational skills and attention to detail
• Ability to work independently and collaboratively
• Traditional broadcast advertising experience (TV & Radio)

Responsibilities

• Plan, negotiate, and execute local television and radio media buys.
• Develop strategic media plans aligned with campaign objectives, timelines, and budgets.
• Research local market conditions, audience trends, and competitive media activity.
• Negotiate rates, added value opportunities, and placement schedules with media vendors.
• Monitor campaign pacing, impressions, and performance metrics.
• Optimize media buys based on KPIs and campaign results.
• Maintain and strengthen relationships with local broadcasters, stations, and media representatives.
• Prepare reports and provide campaign performance insights.
• Coordinate with internal stakeholders to ensure successful campaign execution.
• Maintain accurate campaign documentation and schedules.